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SurveyMonkey Acquires GetFeedback

SurveyMonkey has completed its acquisition of GetFeedback, an online survey software and customer experience solution. Terms of the deal were not disclosed.

With GetFeedback, SurveyMonkey is positioned to offer a new customer experience solution within the Salesforce ecosystem, designed to combine customer data and feedback data to make collection of customer feedback easier and help build better customer experiences.

Other features include:

  • Mobile-friendly surveys;
  • Omnichannel distribution of surveys for feedback via SMS, chat, email or communities; and
  • Insights and analytics via personalized reporting dashboards.

GetFeedback offers features such as Actions, which allows customers to surface time-sensitive customer feedback and take action based on operational data within Salesforce, to help enhance the customer experience. Current customers include Cisco, 3M and Salesforce.

“SurveyMonkey and GetFeedback share a differentiated view on how to help our enterprise customers use data to drive growth and innovation,” said Leela Srinivasan, CMO of SurveyMonkey, in a statement to Demand Gen Report. “Our integrations bring customer feedback data directly into existing systems of record so organizations can combine data in meaningful ways and act quickly within world-class platforms like Salesforce, Microsoft, Tableau and others. GetFeedback is deeply embedded within Salesforce and will help us accelerate our integration strategy and sell to enterprise organizations.”

More than 60 GetFeedback employees will join the SurveyMonkey team.