Latest In: B2C

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In The World Of B2B, Brand Like A B2Cer

In The World Of B2B, Brand Like A B2Cer

It seems like a contradiction to tell a room full of B2B marketers to think like a B2C…

Blog August 23
B2B B2C gotomarket strategies LeadMD revenue generation Trendline Interactive
LeadMD Acquired By Trendline Interactive, Pairing B2C And B2B Expertise

LeadMD Acquired By Trendline Interactive, Pairing B2C And B2B Expertise

LeadMD, a revenue performance consultancy, merged with full-service marketing agency Trendline Interactive, in a pairing designed to deliver…

Industry News March 2
B2BDE19ED B2C content hubs Content Preferences Survey Netflix ON24
The Netflix Takeover: B2B Buyers Demand Consumer-Like Content Hubs

The Netflix Takeover: B2B Buyers Demand Consumer-Like Content Hubs

Bingeing is no longer confined to weekend marathons of Netflix hits such as “Stranger Things” and “Orange is…

Blog May 29
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2019 accountbased experiences Adobe Adobe Summit Ajay Awatramani B2B B2C citrix content marketing customer experience CX Demandbase Dun & Bradstreet Jake Schlan LinkedIn LiveRamp marketing operations Microsoft Palo Alto Networks Ryan O'Shea Satya Nadella Shantanu Narayen Steve Lucas
Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to…

Industry News April 1
AdRoll B2B B2C rebranding
AdRoll Launches B2B Business Unit Amid Rebrand

AdRoll Launches B2B Business Unit Amid Rebrand

AdRoll has announced a corporate rebrand and unveiled a new B2B division called RollWorks in response to growing…

Industry News February 27
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Audience Data And Predictive Analytics Bring B2C Advantages To B2B Marketers

Audience Data And Predictive Analytics Bring B2C Advantages To B2B Marketers

B2B marketers are often envious of their B2C counterparts getting all the cool stuff. But when the B2B…

Demanding Views September 2
B2B B2C customer experience Lenovo Mirakl personalization user experience
B2B Marketers Apply B2C Tactics To Boost Personalization, Customer Experience

B2B Marketers Apply B2C Tactics To Boost Personalization, Customer Experience

Today's B2B buyers expect a more personalized and omnichannel buying experience, which has many B2B organizations leveraging some…

Industry News December 9
B2B B2C marketing automation Neolane social marketing Stephane Dehoche

Neolane Reports $47 Million in Revenue in 2011, Plans Aggressive Global Expansion for 2012

Neolane, a provider of marketing automation and conversational marketing technology, recently reported $44 million in revenue, a 47%…

Industry News January 27
B2C Chris McArdle conversion rates demand generation Lead scoring TARGUSinfo
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Crawl, Walk, Run: Everything B2C Orgs Need For Lead Scoring

Best practices for identifying and converting your best prospects By Chris McArdle, Executive Director of Interactive Markets, TARGUSinfo…

Demanding Views April 27
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