Salesfusion, a marketing automation and email marketing platform provider, recently named Carol O’Kelley as its CEO and received an additional $5 million in funding. The latest investment, which follows $8 million in Series B funding in January, brings the company's overall funding total to approximately $23 million.
"This funding is a great opportunity for the company, as well as our customers," said O'Kelley in an interview with Demand Gen Report. "The funding will be used to build our customer support system and accelerate product innovation, allowing current and future customers to obtain future ahead of schedule."
Announced at the company’s Connect via Hootsuite event in New York City, the program will provide members with training workshops, networking opportunities with industry leaders and support for specific business needs and client delivery models.
Autopilot, a marketing automation platform, announced the launch of its CoPilot email sales automation tool. The new solution is designed to help companies easily find and engage their prospects using automated email flows.
The service aims to remove all of the manual tasks that sales development teams often spend much of their days on and automatically engages prospective clients through automated outbound campaigns.
Collaboration among the extended sales team — which includes sales, marketing, marketing ops, and sales ops — is one of the critical attributes of a world-class sales organization, according to the latest research from Miller Heiman.
“Being able to provide perspective for the buyer as to how your solution addresses their challenges is a major behavior that differentiates the world-class sales professional from the sales person,” said Joe Galvin, Chief Research Officer of Miller Heiman, at the recent 2014 SAVO Sales Enablement Summit. Citing the 2014 Miller Heiman Sales Best Practices Study, he said there is a 25% performance gap between world-class sales organizations and others.
Cloudwords, a cloud-based marketing globalization platform, announced the launch of Cloudwords for Oracle Eloqua on the Oracle Eloqua AppCloud. The combined solution is designed to enable Oracle Eloqua customers to accelerate the localization of marketing campaigns to reach global audiences faster.
Cloudwords for Oracle Eloqua allows Oracle Eloqua customers to optimize the localization of marketing campaigns on a global scale, allowing them to easily translate marketing assets, shorten global go-to-market turnaround times, and engage multilingual audiences more effectively.
Salesvue, a prospect-to-pipeline automation solution, raised $3 million in financing that the company will use expand sales and marketing efforts nationwide and to build additional functionality.
The round of funding was led by Cultivation Capital, a Missouri-based venture capital firm. Bill Johnson, president and CEO of Salesvue — along with a small group of private investors — also participated in the funding round.
LeanData’s focus is to enable sales and marketing professionals to address the emerging challenge of account-based selling. LeanData’s solutions are designed to simplify lead management by matching leads against existing pipeline and accounts.
The online survey was based on more than 200 responses from small and mid-size companies. The study also highlights that the most common approaches for generating leads included email marketing (78%), tradeshow or event marketing (73%), and content marketing (67%).
Salesfusion’s predictive lead scoring is designed to score sales leads automatically according to characteristics of previously successful sales conversions.