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Salesvue Scores $3M In Funding To Boost Marketing, Add Functionality

SalesvueSalesvue, a prospect-to-pipeline automation solution, raised $3 million in financing that the company will use expand sales and marketing efforts nationwide and to build additional functionality.

The round of funding was led by Cultivation Capital, a Missouri-based venture capital firm. Bill Johnson, president and CEO of Salesvue — along with a small group of private investors — also participated in the funding round.

Survey: More Than Half Of Companies Report Lead Generation Efforts Falling Short

Research stock imageMore than half (58%) of companies find that their lead generation efforts are falling short, according to a lead generation survey conducted by Demand Metric and released by Salesfusion.

The online survey was based on more than 200 responses from small and mid-size companies. The study also highlights that the most common approaches for generating leads included email marketing (78%), tradeshow or event marketing (73%), and content marketing (67%).

Is Responsive Design Killing Content Marketing?

Boaz Grinvald BrightInfoBy Boaz Grinvald, CEO, BrightInfo

According to the 2014 B2B Content Marketing Research by Content Marketing Institute (CMI) and MarketingProfs, 93% of B2B marketers create content, and therefore need to mobile-optimize their content marketing strategy. Responsive design — the design methodology of web sites that automatically adapt to the device or screen resolution at hand — can affect how content offers are displayed.

Study: Short, Personalized Subject Lines Boost Email Open Rates

shutterstock 157266884-300x200All types of businesses use email as a way to establish ongoing dialogue with customers and prospects. But crafting effective email marketing campaigns requires a successful blend of art and science.

Through an analysis of more than 260 million emails delivered across 540 campaigns, Retention Science, a retention marketing solution provider, discovered that email subject lines that are between six and 10 words perform the best with a 21% open rate. Contrary to this finding, the majority (52%) of emails today have 11- to 15-word subject lines, and in turn, only garner a 14% open rate. Campaigns studied by Retention Science involved retailers in specialty goods, apparel, baby products, flash sales, whose and nutritional supplements, among others.

Salesfusion Raises $8.25M In Funding

salesfusion logo1Marketing automation vendor Salesfusion received $8.25 million in Series B backing to continue the growth it experienced in 2013, when the company more than doubled its revenue and gross profits. The funding also will be used to build a new headquarters in Atlanta.

Ifbyphone Secures Additional $9M In Funding

Ifbyphone logoIfbyphone, a voice-based marketing automation solutions provider, announced that it has raised an additional $9 million from investors. The announcement brings the company’s total to more than $30 million in venture capital funding.

The funding will be used to help further lengthen its client-base. With 70% of mobile searchers calling a business directly from search results — according to a 2013 study by Google — voice-based marketing automation is still a requirement for many SMBs.

Thoughtful Curation, Organization Can Boost Impact Of Content

webinars shutterstock 134249441Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing Institute (CMI). While more than half (58%) believe that their content marketing efforts are ineffective, they are still making significant investments in producing large amounts of content.

In a recent webinar, executives from TreeHouse Interactive, a SaaS provider of marketing automation and PRM software, and CMI came together to discuss some strategies to increase the effectiveness of content marketing.

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