Digital Pi, an agency focused on marketing automation consulting services in the B2B sector, has been acquired by the Dentsu Aegis Network, a global agency network. Digital Pi will join Merkle, a data-driven performance marketing agency, as an extension of its B2B business.
Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle, a data-driven marketing agency. The deal is valued at $1.5 billion, according to reports.
Dentsu Aegis Network, a global agency network, announced it has acquired B2B marketing agency gyro for an undisclosed sum. Dentsu Aegis will combine gyro with its existing B2B media agency Interprise to form what it calls a global B2B network.