B2B Marketers Look To Modernize Webinar Experiences By Promoting Two-Way Engagement
Webinars continue to be a staple in many B2B demand gen strategies, with studies show that webinars are…
Industry News May 1
Latest In: Elle Woulfe
Direct Mail Extending Beyond Door Openers, As Marketers Integrate It Into Branding And Engagement Efforts
In a digital age where inboxes are inundated and digital ad channels are oversaturated, old school marketing tactics…
Industry News December 12
The Future Of B2B Marketing Is On Demand
B2B marketing has hit a wall. Audiences are getting harder to reach, campaigns are fractured across channels and,…
Demanding Views November 2
Pimp My Personalization: New Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies
Mastering personalized marketing is a lot like owning a car — your once shiny, new tools will need…
Blog October 31
B2B Marketing’s Big Blindspot: PathFactory VP Shares Inside Look At How To Uncover And Address Disconnects In Buyer Experiences
Nothing turns off a buyer more than a disjointed, complex experience with a B2B brand. According to our…
Industry News August 13
Exclusive Q&A: PathFactory VP Discusses Rebrand From LookBookHQ, Evolution Of Content Activation
At the SiriusDecisions Summit in Las Vegas this week, LookBookHQ announced that it has rebranded to PathFactory, aligning…
Industry News May 10
LookBookHQ Is Now PathFactory; Launches Content Insight And Activation Engine
LookBookHQ, a content activation platform for B2B marketers, has released PathFactory, a new content insights and activation platform.…
Industry News May 8Finding The Right Cadence Formula: The Secret Ingredient To Successful Marketing Campaigns
It's no secret that marketing automation is a high-growth industry. Yet it's also clear that many B2B marketers…
Industry News August 20Demand Generation Experts From SiriusDecisions, Eloqua Added To Agenda For Content2Conversion Conference
DemandGen Report (DGR) has announced additional speakers for its first annual Content2Conversion Conference, to be held Tuesday, April…
Industry News March 1
