Once regarded as the entry-level stepchild of the more lucrative field sales function, inside sales is ascending within many B2B companies as buyers become more adept at virtual communications. The function today is securing additional investments and commanding organizational realignment.
Account-based marketing company Engagio has raised $22 million in Series B funding, led by Norwest Venture Partners, with participation from FirstMark Capital and Storm Ventures. The latest financing will be used to scale its sales and marketing teams, accelerate product innovation and expand customer success in the fast-growing ABM category, according to founder and CEO Jon Miller.
One-year old Engagio, an account-based marketing (ABM) company, has announced Engagio PlayMaker, a new account-based communications platform for outbound marketing. Engagio CEO and Founder Jon Miller said the new platform is based on “account-based everything” rather than account-based marketing. He described account-based everything as a strategic go-to-market approach for organizations that orchestrates personalized marketing, sales and success efforts to drive engagement and conversion at named accounts.
Influitive has acquired Engagio, a social web platform for searching, discovering and monitoring social conversations. As part of the acquisition, all Engagio employees will join the Influitive team. Influitive will also integrate Engagio’s suite of social technologies into AdvocateHub, it’s well-known advocate marketing platform.
Influitive helps companies manage and mobilize their advocates, fans and evangelists, driving more of the references, referral leads, success stories and social media interaction, according to an Influitive press release.