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Best-In-Class Experts To Share Tips For Converting Key Prospects During The 2018 Buyer Insights And Intelligence Series

Demand Gen Report has announced its upcoming Buyer Insights & Intelligence Series. The week-long webcast series will take place July 9-13.

The series is designed to explore new models for identifying, engaging and converting prospects with precision. Experts from Triblio, Lattice Engines, Netline Corporation, Demandbase, Full Circle Insights, LeanData, Bound, TechTarget, Content4Demand, SaleScout, ON24, CaliberMind and Vidyard will share examples and best practices on topics such as:

  • Account-based marketing;
  • Personalization;
  • Content strategy;
  • Data strategy, and more!

"We believe the Buyer Insights & Intelligence Series is one of the most important events we produce," said Andrew Gaffney, Editorial Director of Demand Gen Report, in a statement. "The early days of demand generations were largely focused on generating as many leads as possible and setting up campaigns that got buyers to raise their hand. Now, smart marketers realize they have to use a variety of tools and tactics to monitor buyer behavior and identify prospects even before they are willing to fill out a form."

Click here to register for the series.

Leadspace And LeanData Partner To Enhance Demand Gen, ABM Efforts

HandShakeLead management company LeanData and predictive analytics provider Leadspace have integrated their solutions to help B2B marketers increase demand generation and account-based marketing (ABM) conversion rates, according to both companies.

Current customers can continue to use the platforms with their existing workflows, but may see improved output from the behind-the-scenes integration, according to Leadspace. For instance, if a user chooses contact records to build marketing automation campaigns, the information might be more accurate and complete, the lead score could be more precise and contact records might match the lead to the account.

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