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Leadspace And LeanData Partner To Enhance Demand Gen, ABM Efforts

HandShakeLead management company LeanData and predictive analytics provider Leadspace have integrated their solutions to help B2B marketers increase demand generation and account-based marketing (ABM) conversion rates, according to both companies.

Current customers can continue to use the platforms with their existing workflows, but may see improved output from the behind-the-scenes integration, according to Leadspace. For instance, if a user chooses contact records to build marketing automation campaigns, the information might be more accurate and complete, the lead score could be more precise and contact records might match the lead to the account.

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