Even with the growing adoption of marketing automation, CRM and web analytics tools, most marketers are still challenged to clearly demonstrate the ROI of their campaigns. In a move to fill that gap, Left Brain DGA, one of the leading demand gen consultancies, has introduced MiDash, a marketing intelligence platform aimed at using historical data, predictive analytics and performance alerts to supplement the information available from marketing automation systems.
Founded in 2009, Left Brain DGA has developed the Left Brain Model, a framework for measuring marketing’s contribution to a demand generation program and to provide a structure for the lead nurturing and scoring activities that support this process. Left Brain Model user Lenovo was the winner of Eloqua’s 2012 Demand Generation Center of Excellence Markie Award for its collaborative go-to-market strategy, commitment to persona-based content and focus on metrics to drive campaign decisions.
- Published in News Briefs