The intersection of sales and marketing keeps drawing closer as lead management solution providers continue to roll out new applications which provide sales executives with insights and new paths to interact with prospects.  Both Marketo and Eloqua bowed new tools last week which stretch beyond the marketing automation space into CRM-based, sales intelligence offerings.

At a time when most marketing and sales executives are searching for ways to accelerate the speed of their pipelines, the SiriusDecisions Summit once again helped to provide some direction on how best-in-class BtoB organizations are still driving demand and closing deals.

The Summit, held last week in Scottsdale, AZ, drew a packed house of leading executives from both sales and marketing teams, and helped to introduce several new concepts and terminology which will help to shape the priorities around sales and marketing alignment.

Addressing new customer demands for more scalability and marketing automation, TreeHouse Interactive has added new capabilities for its Marketing  View product. New to the six month old on-demand lead gen system are demand generation capabilities and improved ROI tracking.