Marketo Reaches 500 Customer Milestone; Closes $10 Million In Series D Funding

Marketo made simultaneous announcements this week that the company has surpassed the 500 customer mark in just two years, and that it has closed $10 million in Series D funding to further accelerate the company’s rapid growth curve.

Phil Fernandez, president and CEO of Marketo, said the company added 119 new customers in the first quarter of 2010. He told DemandGen Report that the company has set an internal goal to grow its customer base to 1,000 by the end of the year, which would require it to step up its already rapid growth rate to an average of more than 165 per quarter.

Silverpop Marries Best Of BtoB & BtoC Marketing With Launch Of New Platform

Catering to the BtoB and BtoC marketing arenas, Silverpop recently announced the launch of a new digital marketing platform designed to combine email-marketing tools with its top-ranked marketing automation and lead management applications.

“For some time now, I felt that the solutions supporting BtoC and BtoB marketers should come together into a single, scalable platform that makes the unique tools of each marketing discipline available to all, and our clients have overwhelmingly agreed,” said Bill Nussey, CEO of Silverpop.

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10 Steps to Automate B2B Marketing

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Content Emerging As Critical Factor To Feed Successful Demand Gen Programs

The phrase “content is king” applies to a wide variety of media platforms, but it is especially fitting when it comes to crafting a demand generation strategy. In the Lessons From The Trenches Survey, recently conducted by DemandGen Report, early adopters of marketing automation cited better content as a top priority they would change if they were to lead a rollout at another organization. Specifically, 78% said they would “prepare the organization by building proper processes and content offers to feed the automation system.”

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