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Salesforce Launches Platform To Manage Twitter Ads

Salesforce Social AdSalesforce.com launched a Social Ads Platform for Twitter, enabling marketers to manage Twitter advertising alongside existing social marketing programs with the Salesforce Marketing Cloud.

With the new Salesforce Marketing Cloud Social Ads Platform for Twitter, brands and agencies will be able to:

Salesforce.com Reports Strong Q3 Results, Expects To Hit $4B Revenue In 2014


Salesforce.com
reported yesterday that it beat Wall Street expectations for its Q3 2012 earnings, and that it is on track to become the first cloud computing company with a $4 billion revenue run rate.

The CRM vendor reported revenue of $788 million, or 33 cents a share, an increase of 35 percent from Q3 of 2011. The company also reported a net loss of $220 million, or $1.55 a share, mostly due to a one-time tax-related charge. Excluding the charge, the company would have reported earnings of 33 cents a share.

Roundup: Eloqua AppCloud Growth, TrendSpottr Partners With Salesforce.com


TrendSpottr, Salesforce.com Unveil Analytics Integration

TrendSpottr, a provider of predictive analytics services, announced a partnership with Salesforce.com.

According to TrendSpottr, its real-time predictive analytics will now be available through the Salesforce Marketing Cloud; customers will access their analytics through either the Radian6 or Salesforce Marketing Cloud Dashboard.

TrendSpottr allows sales and marketing professionals to identify top trending links, hashtags and users from customers' topic profiles. It can also expand shortened links to reveal source domain and domain URLs, and it provides time-segmented analysis of top social media trends.

Salesforce Announces Social Analytics Partnerships At #Cloudforce


CloudForceSalesforce.com today announced a major new set of social analytics partnerships for its Marketing Cloud, bringing together 20 social analytics vendors to help companies “accelerate the shift from passive social listening to driving real business results, turning insights into action.”

The Salesforce Marketing Cloud, announced during the company's Dreamforce event in September, aggregates technology acquired through its purchases of Buddy Media and Radian6 with its core CRM platform. The new partnerships, according to the company, will give customers access to analytics tools for identifying sales leads, discovering advocates, detecting trends for any topic or keyword, uncovering social influence and analyzing content in 17 languages.

Is Marketing Automation Next On Salesforce.com's Acquisition Agenda?


Over the past two years, Salesforce.com has embraced social media marketing as a key part of its long-term growth strategy. Today, as the company consolidates its acquisitions of Buddy Media and Radian6, some industry-watchers are asking whether a marketing automation vendor might be the next item on its shopping list.

The speculation has focused on Salesforce.com's recent embrace of the term "marketing cloud," and whether the company aims to extend the concept beyond its current focus on social media marketing.

"I am really excited about the Marketing Cloud," Benioff said during the company's Q1 earnings call. "I really think it is a multibillion-dollar opportunity just as we've seen the Sales Cloud is and the Service Cloud is and the platform is . . . By the time we get to Dreamforce [in September 2012], I think now we'll have a lot to talk about in regards to the marketing cloud."

Bulldog Solutions Joins Marketing Cloud Group To Connect Services


logoAs new Cloud-optimized marketing strategies such as social media, paid search and search engine optimization effectively deliver both short and long-term results, leading marketing firms are expanding their Cloud expertise and connections. BtoB demand-generation agency Bulldog Solutions has joined the Marketing Cloud, a consortium of Cloud-based marketing services providers focused on transforming and improving the way companies manage and execute end-to-end marketing campaigns.

The Marketing Cloud is a collection of Cloud-based marketing services designed to make internal marketing functions more efficient and external marketing programs more effective. Organizations are running marketing programs focused on delivering a more streamlined approach to powerful enterprise Cloud computing capabilities, without the cost, risk and complexity associated with traditional marketing platforms.

Bulldog Solutions Joins Marketing Cloud Group To Connect Services


logoAs new Cloud-optimized marketing strategies such as social media, paid search and search engine optimization effectively deliver both short and long-term results, leading marketing firms are expanding their Cloud expertise and connections. BtoB demand-generation agency Bulldog Solutions has joined the Marketing Cloud, a consortium of Cloud-based marketing services providers focused on transforming and improving the way companies manage and execute end-to-end marketing campaigns.

The Marketing Cloud is a collection of Cloud-based marketing services designed to make internal marketing functions more efficient and external marketing programs more effective. Organizations are running marketing programs focused on delivering a more streamlined approach to powerful enterprise Cloud computing capabilities, without the cost, risk and complexity associated with traditional marketing platforms.

Leading Demand Gen Solution Providers Connect To Form “The Marketing Cloud”

Just as cloud computing has transformed CRM and other core business functions, several industry leaders have joined together to help create an end-to-end cloud solution for marketing applications. Launched for the first time at Dreamforce 2009, the Marketing Cloud is a collection of cloud-based marketing services designed to “make internal marketing operations more efficient and external marketing programs more effective.”

Founded as an alliance between Alfresco, Demandbase, Hoovers (a D&B company), Marketo, Jigsaw, ON24 and PivotLink, the Marketing Cloud is positioned to deliver fast, easy and cost-effective options for marketers to integrate data silos, automate processes, foster collaboration and develop actionable marketing insights.

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