Subscribe

Dreamforce Roundup: Revamped Marketing Cloud, Mobile And Predictive Analytics

Dreamforce logo

At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part of its Salesforce1 platform, a new set of technologies designed to deliver and integrate mobile versions of Salesforce-based applications.

The Salesforce ExactTarget Marketing Cloud is designed to integrate apps for email, mobile, social, web and marketing automation, into a single location. The marketing cloud also is designed to provide a consolidated view of every customer, help manage the customer journey and optimize content for every device.

Analysts who spoke with Demand Gen Report had mixed reactions to the new marketing cloud. Some pointed to a greater separation of B2B and B2C marketing tactics, while others saw it as bringing the two marketing disciplines closer together.

Salesforce Unveils Revamped Marketing Cloud At #DF13

Screen Shot 2013-11-21 at 12.33.56 PMAt Dreamforce this week, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part of its Salesforce1 platform. The Salesforce ExactTarget Marketing Cloud is designed to integrate apps for email, mobile, social, web and marketing automation, into a single location.

The marketing cloud also is designed to provide a consolidated view of every customer, help manage the customer journey and optimize content for every device.

Marketo Files $75M IPO, Reveals Financial Details

marketo LogoMarketo has followed through on its plans to file an initial public offering (IPO), a move which also pulled back the curtain on the company’s finances, including a high growth rate and big losses. The company plans to trade as “MKTO” on the Nasdaq. Goldman, Sachs & Co. and Credit Suisse are listed as leading the offering.

The S-1 registration statement provides a wealth of new information about Marketo’s business. Revenue for 2012 is reported at $58.4 million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier, according to David M. Raab, Principal of Raab Associates.

Infographic: Content Marketing Metrics


Content marketing is now a mainstream activity for most B2B firms. Even as they rush to take advantage of content as a demand generation tool, however, these companies often miss an important piece of the puzzle: metrics.

This week's infographic, which comes courtesy of Pardot, looks at the key business objectives associated with content marketing, what marketers measure with their content campaigns, and how to categorize the most commonly used metrics. It's a good starting point for companies that want to take a more strategic approach to their own content marketing activities.

ExactTarget And Pardot: A Marketing Automation Veteran Shares His Thoughts


Yesterday's acquisition of Pardot
by email marketing vendor ExactTarget raises some interesting questions – both in terms of what the deal means for other email marketing firms, as well as its implications for ExactTarget in particular.

Earlier today, Demand Gen Report had the chance to speak with Act-On Software CMO Atri Chatterjee, who provided an interesting take on both questions.

DGR TV: Zach Bailey, Pardot

 

Zach Bailey, VP Products, Pardot

Demand Gen Report caught up with Zach Bailey, VP Products for Pardot, on the floor at this year’s Salesforce Cloud Expo. Bailey discusses Pardot’s latest quarter of record-breaking growth and the company’s expansion from its traditional SMB market into the enterprise. Bailey also details some of Pardot’s recent new product announcements, including a new landing page builder and analytics features.

Episode Notes:

  • Published in DGR TV

ExactTarget Acquires Pardot And iGoDigital


Pardot_iGoDigitalExactTarget
yesterday announced plans to acquire marketing automation solution provider Pardot and e-commerce personalization solution provider iGoDigital.

ExactTarget paid $95.5 million in total consideration for Pardot, including $85.5 million in cash and $10.0 million in ExactTarget common stock, and $21.0 million in total consideration for iGoDigital, consisting of $14.7 million in cash and $6.3 million in ExactTarget common stock.

BlueBird Strategies Adds New Clients And Hires, Develops Advisory Board


BlueBird Strategies
, a marketing automation solution provider, has announced new hires and client relationships. The company has also expanded its services by opening offices in the Bay Area, the Pacific Northwest and the Research Triangle Park area of North Carolina.

The new staff additions have helped BlueBird extend its client base over Boston, Northern and Southern California, Chicago, New York City, North Carolina, Paris and Washington, D.C.

Subscribe to this RSS feed