Pardot Adds Opt-In Tracking Code For EU Privacy Directive Compliance

20090622212535Pardot-logoFollowing the finalization of Europe’s new privacy regulations, marketing automation software providers are taking notice and adding features and functions to help clients adhere accordingly. Pardot, a provider of cloud marketing automation software, today announced the addition of security features, including adjustable cookie-based tracking settings and opt-in tracking code for site visitors.

The new opt-in feature gives site visitors the option to have their browsing activity tracked. This new addition complies with the EU regulation that every site visitor has the option to opt-out of behavior tracking, preventing companies from observing customer page views and file downloads. Pardot’s tracking code is designed to display a pop-up window that asks permission to track visitor activities. With the feature’s country-specific settings, companies can control who receives the notice.

Pardot Adds Gmail PlugIn, Enhanced Reporting In New Spring Release

Pardot today announced the availability of its Spring 2011 release, which adds tighter integration with Google Apps as well as improved content organization and new reporting capabilities.

The provider of cloud marketing automation software for small and medium-sized businesses, set out to make the new release “easier to use and more flexible,” to accommodate the marketing preferences of all clients.

Paymetric Cuts Overhead Costs Via Marketing Automation Solutions

The economic downturn caused many BtoB organizations to downsize, creating an even greater challenge to “do more with less.” By leveraging marketing automation technology, Paymetric, Inc., a provider of integrated and secure electronic payment acceptance solutions, doubled its running campaigns by tightly integrating marketing automation and CRM tools.

With less than five salespeople, Paymetric was challenged to re-energize its marketing efforts to extend campaign development and better analyze prospect behavior. Migrating from an automation system that was not cost efficient for its business model, Paymetric tapped Pardot in October 2009 to implement its automation features, including email marketing, nurturing, scoring and social media tools.

Marketing Automation Category Shows Record Growth in Q1 In Revenue & Customer Count

Marketing automation vendors across the board reported an increase in revenue, customers and year-over-year growth in Q1. Players focused on serving the enterprise-level market reached new milestones, while vendors catering to the SMB market reported record quarters as well. While some industry insiders attributed the growth to the need for more sophisticated marketing programs, vendors pointed out that other verticals, including healthcare and financial services, are adopting automation tools more rapidly.

Pardot Continues Expansion, Adds Platform Ready
 Certification With Microsoft Dynamics CRM 2011

Coming off a strong Q4 2010, Pardot today announced that its marketing automation suite has been certified Platform Ready for integration with Microsoft Dynamics CRM 2011.

The certification denotes that Microsoft recognizes a product as tested, approved and compatible with their offerings. Pardot debuted its Microsoft Dynamics CRM integration at the 2010 Microsoft Convergence event in Atlanta. The Pardot team will return to Microsoft Convergence this May to showcase the new and improved Dynamics CRM integration.

Push To Add Analytics Continues, As Pardot Forms Partnership With GoodData For Richer Reporting

The movement to add deeper analytics to marketing continued to gain steam this month as Pardot and GoodData announced a partnership designed to allow Pardot users to enhance their reporting functionality.

Under the terms of the collaboration, GoodData reporting will be integrated and included directly into Pardot users’ accounts as a part of their current package at all levels. For advanced users, Pardot plans to make a more in-depth package available as an add-on feature.

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