Latest In: Partner and Founder of BlueBird Strategies

Cari Baldwin Content drip campaigns Justin Gray lead nurturing LeadMD Marketing Operations Manager for The Pedowitz Group Partner and Founder of BlueBird Strategies segmentation targeted messaging Tony Zambito Toyin Adon-Abel Jr.
Nurturing image

New Era Of Lead Nurturing Focuses On Segmentation, Targeted Content

For many marketers, lead nurturing still consists of drip email campaigns that spit out the same series of…

Industry News August 14
$2.5 billion deal Acquisition Adam Needles Cari Baldwin Chief Strategy Officer and Principal at ANNUITAS CRM David Lewis David M. Raab Eloqua exacttarget Founder and CEO of DemandGen International marketing automation Oracle Partner and Founder of BlueBird Strategies Principal Raab Associates sales automation salesforce
SalesforceExactTarget

The Salesforce.com-ExactTarget Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?

Will Salesforce.com's acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation…

Industry News June 6
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series