New study: companies acknowledge negative impact of outdated BtoB data
By Kathy Greenler Sexton, Vice President of Marketing, ZoomInfo
Outdated BtoB contact data is pervasive — and, like a runaway train, it’s getting worse by the minute. In the time it takes you to read this, a couple hundred changes will happen in the business landscape that affect contact information (job changes, businesses starting and failing, etc.). Sales and marketing teams are hard pressed to keep pace with the changes. This is one of the findings of a just-published DemandGen Report study.
- Published in Data Management