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Content And Context Main Topics At B2B Digital Edge 2013

webinars shutterstock 134249441The growing role of social media and personalized content were among the topics discussed at BtoB’s Digital Edge virtual tradeshow. The online event included webcasts hosted by executives from Marketo, Act-On and other marketing automation companies discussing demand gen strategies, content marketing, email marketing, marketing analytics and other topics.

The event kicked off with a keynote presentation from Gary Vaynerchuk, New York Times Best-Selling Author of Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World, about how marketers can create content adapted for specific social media platforms by paying attention to what context will help the content make the most impact.

B2B E-Commerce U.S. Transactions Total $559 Billion

e-commerceB2B companies are increasingly adopting e-Commerce as a means of marketing and selling their products and services, according to a BtoB Magazine report titled: “The Emerging Role of B-to-B E-commerce.” The online survey was sponsored by SAP’s Ariba, Inc. and conducted in March and April with more than 220 marketers. According to Forrester Research, B2B e-Commerce transactions within the U.S. exceed $550 billion annually.

More than 30% of B2B marketers are “strong” or “complete” adopters of e-Commerce, in comparison to the 25% from last year. With only 15% of marketers currently avoiding e-Commerce entirely, BtoB predicts that by 2014 40% of B2B marketers expect to be as committed to e-Commerce as a means of marketing and selling.

SAP Partners With Mocana To Enhance Mobile Security

SAPMocanaIn an effort to address mobile security concern when enterprise systems are being accessed remotely, SAP has announced a partnership with Mocana to rebrand the Mocana Mobile App Protection as the SAP Mobile App Protection.

The security solution allows clients to modify usage and security policies on iOS and Android apps without coding, according to company officials. The announcement was made at the SAPPHIRE NOW conference in Orlando, Fla.

Visual Analytics: New Maps For Data-Driven Marketing

data visualization imageData analytics has never lacked for coordinates. Filling a spreadsheet with lead scoring algorithms, customer retention costs or predictive conversion metrics is second nature for most B2B marketers.

While the coordinates have provided an embarrassment of riches, the accompanying cartography has been barren. However, analytics is about to get a new set of maps.

Content Thought Leaders To Share Best Practices At 2013 Content2Conversion Conference

Save the dateContent superstars such as Joe Pulizzi, Founder of the Content Marketing Institute, and Ardath Albee, CEO of Marketing Interactions, are slated to speak at this year’s Content2Conversion Conference, presented by Demand Gen Report. The event will be held April 22 to 23, 2013, at the Times Center in New York City.

During the two-day event, thought leaders will share their expertise with organizations striving to stand out in the emerging world of content marketing. Touted as a must-attend event for education and networking, B2B and channel executives attending C2C will learn the ins and out of mapping, developing and utilizing content marketing to nurture buyer relationships and enhance conversations with clients and prospects.

Demand Gen Report Announces Speakers, Sponsors For 2013 Content2Conversion Conference

C2C_twitter_logo_AADemand Gen Report announced this week that a diverse group of B2B content marketing industry leaders will share their expertise as featured speakers at their second annual Content2Conversion Conference, to be held April 22-23, 2013 at the Times Center in New York City.

Convent2Conversion is the only event of its kind solely dedicated to addressing the content and demand gen needs of B2B marketers. The event will focus on empowering marketers with strategies for mapping, developing and using content marketing to nurture buyer relationships and improve conversions.

Marketing Measurement: Lost In Translation

At a DemandCon event session earlier this month, Jon Russo, Founder and CEO of B2B Fusion Group, asked a room full of marketers how many were still using Excel spreadsheets to track their performance. About 90% of them raised their hands.

Russo said he wasn't surprised at the show of hands. But he is definitely concerned about it.

"This is risky business for a marketing organization," he said. "Executives are now accustomed to seeing metrics integrated with tools like Salesforce. When they see these reports dumped onto spreadsheets, they're going to question the validity of the data."

BlueBird Strategies Adds New Clients And Hires, Develops Advisory Board

BlueBird Strategies
, a marketing automation solution provider, has announced new hires and client relationships. The company has also expanded its services by opening offices in the Bay Area, the Pacific Northwest and the Research Triangle Park area of North Carolina.

The new staff additions have helped BlueBird extend its client base over Boston, Northern and Southern California, Chicago, New York City, North Carolina, Paris and Washington, D.C.

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