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Marketers Turn to Bite-Sized, Social Content To Appeal To Millennials

shutterstock 148850267B2B marketers have long segmented their audiences by role, industry and company size, among other criteria. Some progressive B2B marketers are now adding “generation” to that mix as they look for ways to capture the attention of Millennial buyers as they rise through the ranks and move into decision-making roles.

Roughly one fifth (21%) of the participants in this year’s Content Preferences Survey are part of the Millennial generation, and that number will continue to grow. The Millennial generation is gradually growing into the B2B buyer role, and marketers need to understand what motivates and entices buyers in this age bracket compared to their more seasoned brethren.

ON24 Adds Eloqua To Growing Integration List

ON24 OracleSeveral weeks after its integration announcement with Marketo, ON24 announced that it has integrated its ON24 Platform 10 webcasting platform with Oracle Eloqua.

With the help of ON24’s new Integration Service, metrics collected via ON24 platforms will automatically sync into the user’s Eloqua platform. The metrics can then be utilized in the lead scoring process and aid users in locating leads that are ready to make a purpose.

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