Subscribe

Industry Vendors Eyeing The Potential Impact of ‘Do Not Track’ Legislation

Online privacy has come under the microscope following the February introduction of a bill that would regulate the collection and use of information obtained from Internet tracking. The "Do Not Track Me Online Act of 2011" would give the Federal Trade Commission the right to create regulations that would force online marketers to offer online users the ability to opt-out of online tracking.

Given marketers’ pressure to focus on relevant, targeted offers, this could potentially impact the way marketers track and collect behavioral activity. “In a business environment, IT professionals may start to set company machine browser settings to a default do not track status which could have a pretty significant impact on online data collection and analytics,” said Dick Reed, CEO, Just Media. “The results in either case would be some very significant and negative impacts on both campaign targeting and analytics.”

ZoomInfo Adds Email Contact Sharing; Reports 250% Increase in Enterprise Sales

ZoomInfo recently announced the addition of a new plug-in designed to find active business contacts in users’ email messages and automatically upload the information to the ZoomInfo BtoB directory. The plug-in offers salespeople, small business owners and jobseekers ongoing access to the entire ZoomInfo Database of millions of BtoB profiles.

The company said that during a market test of its new ZoomInfo Community Edition, more than 25,000 people installed the email plug-in, contributing approximately one million new contacts to ZoomInfo.

ZoomInfo Custom Services Contribute To Big Uptick In Sales

ZoomInfo, a provider of BtoB directory and business information, announced a significant uptick in business, reporting a 38% year-over-year growth in sales to new enterprise customers during Q1 2011. The company attributes the growth to its customized list-creating and contact-updating services.

Illustrating the growth of those services, ZoomInfo Data Services customer Eloqua, a provider of revenue performance management solutions, reported that it more than tripled the number of qualified leads garnered from email campaigns, built on a ZoomInfo email list.

New ZoomInfo Service Tests Email Addresses To Verify Deliverability


ZoomInfo
, a leading provider of business contact data, today announced a service designed to help BtoB email marketers improve deliverability, as well as avoid blacklisting and other problems associated with high bounce rates.

ZoomInfo Email Address Validator is designed to test every email address in a customer’s database (without sending actual messages) to confirm deliverability. The service returns the customer’s file with all invalid email addresses and spam traps tagged for easy removal or replacement, along with a detailed report. ZoomInfo’s data experts also can remove all invalid addressees, replace outdated information with correct data and help marketers find more buyers by adding new contacts and appending other missing data to existing records.

Several Sessions From Sold Out Content2Conversion Conference To Be Streamed Via BrightTALK Platform


More than 250 B2B marketers will come together next week in New York City for the inaugural Content2Conversion Conference, Tuesday, April 24 at The Times Center in Midtown Manhattan.

The sold out conference is an educational daylong event focused on empowering B2B marketers with strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions.

New ZoomInfo Service Tests Email Addresses To Verify Deliverability


ZoomInfo
, a leading provider of business contact data, today announced a service designed to help BtoB email marketers improve deliverability, as well as avoid blacklisting and other problems associated with high bounce rates.

ZoomInfo Email Address Validator is designed to test every email address in a customer’s database (without sending actual messages) to confirm deliverability. The service returns the customer’s file with all invalid email addresses and spam traps tagged for easy removal or replacement, along with a detailed report. ZoomInfo’s data experts also can remove all invalid addressees, replace outdated information with correct data and help marketers find more buyers by adding new contacts and appending other missing data to existing records.

ZoomInfo Custom Services Contribute To Big Uptick In Sales

ZoomInfo, a provider of BtoB directory and business information, announced a significant uptick in business, reporting a 38% year-over-year growth in sales to new enterprise customers during Q1 2011. The company attributes the growth to its customized list-creating and contact-updating services.

Illustrating the growth of those services, ZoomInfo Data Services customer Eloqua, a provider of revenue performance management solutions, reported that it more than tripled the number of qualified leads garnered from email campaigns, built on a ZoomInfo email list.

The ROI Of Targeted Prospecting

Date: Wednesday, May 25, 2011 2:00 PM - 3:00 PM EDT

shutterstock_72764293-editWho’s your buyer?  As more companies look to improve their flow of qualified leads, carefully defining segmentation and buyer personas have become a critical requirement for sales and marketing teams.

Join us for an informative webinar presenting best practices research as well as real-world case studies showing how companies are improving the ROI of their campaigns and increasing the efficiency of their sales efforts by investing in updating and expanding their database.

Key takeaways will include:

-   Strategies to get started with targeting and segmentation;
-   Examples of how organizations are using existing customer models to map out buyer personas and profiles
-   The payback companies are realizing by refining their databases and creating specific messaging that is relevant to unique markets

Featured Speakers:

Jim Lenskold, Founder & Principal of The Lenskold Group, Author of "Marketing ROI"
Sam Zales, President, ZoomInfo
Andrew Gaffney, Editor, Demand Gen Report

Register for "The ROI of Targeted Prospecting" Today.

Subscribe to this RSS feed