Facebook Lead Ads Aims To Simplify Mobile Lead Form Engagement

Facebook Lead Ads imageFacebook announced the general availability of Lead Ads, the company's mobile form solution designed to simplify the way users engage with mobile advertising. The offering positions B2B companies to gain credible, accurate contact information for prospective customers — increasing inbound social leads and simplifying the buyer's experience with the brand.

Demandbase Launches B2B Online Advertising Platform

, a provider of B2B marketing technology solutions, today announced a new online ad-targeting service designed for the business-to-business market.

The company's Demandbase Company-Targeted Advertising platform will allow B2B advertisers to deliver online ads tailored to specific companies or to groups of companies that match particular attributes. The platform also includes measurement and performance analysis tools.

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