Latest In: advocate marketing

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Exclusive Q&A: Influitive's Mark Organ Emphasizes Potential Of Advocate Marketing

Exclusive Q&A: Influitive’s Mark Organ Emphasizes Potential Of Advocate Marketing

I recently attended Advocamp, the annual gathering of companies who are either starting or advancing their journey to…

Blog December 20
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Influitive Launches Customer Story Generation Tool, Updates AdvocateHub Platform

Influitive Launches Customer Story Generation Tool, Updates AdvocateHub Platform

Influitive, an advocate marketing solution, announced it has launched Upshot, a customer story generation tool that the company…

Industry News January 20
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Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout

Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout

Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B…

Blog February 10
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A Compelling Case For B2B Advocate Marketing Investment

A Compelling Case For B2B Advocate Marketing Investment

Word of mouth and peer reviews have great influence on B2B buying decisions, and marketers are keen to…

Industry News February 9
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Influitive Raises $30.5M For Product Development, Global Expansion

Influitive Raises $30.5M For Product Development, Global Expansion

Influitive, an advocate marketing platform provider, has raised $30.5M in a Series B round of funding. The company…

Financial News July 9
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Why Referral Programs Fail And How To Help Them Succeed

Why Referral Programs Fail And How To Help Them Succeed

Most enterprise companies know that referrals are a critical, high-quality and high-value demand generation channel. Advocates are willing…

Demanding Views June 16
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AdvocateHub From Influitive

AdvocateHub from Influitive is focused on automating advocate and reference programs for B2B technology companies.

Solution Spotlight February 10
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Influitive Unveils New B2B Referral Solution

Influitive announced the launch of Influitive Referrals, a B2B referral solution designed to help marketers generate more sales-ready…

Industry News October 17
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