Latest In: alignment

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2023 State Of RevOps: Curating Tech Stacks & Teams That Promote Efficiency & Alignment

2023 State Of RevOps: Curating Tech Stacks & Teams That Promote Efficiency & Alignment

RevOps is breaking out of its supporting role and taking center stage as a strategic powerhouse. The shift…

Industry News November 16
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B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals

B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals

Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent…

Demanding Views July 14
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3 Questions To Ask For More Efficient Marketing

3 Questions To Ask For More Efficient Marketing

The world looks a lot different these days. Amidst an uncertain economy, companies are retiring the “growth at…

Demanding Views February 3
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Showpad's EOS™ Aims To Align Marketing/Sales, Enhance CX

Showpad’s EOS™ Aims To Align Marketing/Sales, Enhance CX

Founded in 2011, Showpad offers an Enablement Operating System (eOS™) that aims to align sales and marketing teams…

Solution Spotlight January 18
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Why Marketing & IT Alignment Is Mission Critical For Success

Why Marketing & IT Alignment Is Mission Critical For Success

As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly…

Industry News January 10
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How Marketing Leaders Can Guide Their Companies During An Economic Downturn

How Marketing Leaders Can Guide Their Companies During An Economic Downturn

In times of economic uncertainty, the marketing organization is often the first place executive leadership teams look for…

Demanding Views September 16
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It's Time To Target The 97%: 6sense Research Reveals Only 3% Of Site Visitors Fill Out Forms

It’s Time To Target The 97%: 6sense Research Reveals Only 3% Of Site Visitors Fill Out Forms

In a recent survey conducted by 6sense, respondents reported that, on average, only 3.5% of their web visitors…

Blog July 27
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RFPIO Partners With Seismic For Seamless Sales Enablement Integration

RFPIO Partners With Seismic For Seamless Sales Enablement Integration

RFPIO, a response management platform, partnered with Seismic, a sales enablement platform, to help sales teams share customer-ready content…

Industry News June 30
#B2BMX ABM Accountbased marketing alignment B2B Marketing Exchange B2BMX: NLA personalization
#B2BMX: NLA Recap: As ABM Strategies Advance, Alignment & Personalization Enter The Spotlight

#B2BMX: NLA Recap: As ABM Strategies Advance, Alignment & Personalization Enter The Spotlight

Virtual events are alive and well — and perhaps there's no better example than Demand Gen Report's annual…

Industry News June 15
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Forrester's B2B Summit Underscores Catalysts For Change, Future Of B2B Content

Forrester’s B2B Summit Underscores Catalysts For Change, Future Of B2B Content

More than 2,000 B2B practitioners arrived in Austin, TX for Forrester's annual B2B Summit to empower their strategies,…

Industry News May 4
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Make Account & Individual Insights Work Together To Drive Better ABM

Make Account & Individual Insights Work Together To Drive Better ABM

B2B marketers have turned an important corner in their ABM approach: With most prospects working from home, many…

Demanding Views April 12
alignment digital marketing Sales Enablement Shift Paradigm
Shift Paradigm Names Elizabeth Ross As New CEO

Shift Paradigm Names Elizabeth Ross As New CEO

Shift Paradigm, a digital marketing agency, hired Elizabeth Ross as CEO. The company's Co-founder and former CEO, Morgan…

Industry News January 19
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