AI AIpowered marketing alignment behavior data Forrester Forrester Research
Artificial intelligence (AI) is an invaluable aspect of modern marketing, with many organizations leveraging AI-powered solutions to help…
Industry News
April 21
behavior data CDP customer data digital experiences Optimizely Zaius
Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer…
Industry News
March 22
Act-On Software ActOn Software alignment B2B sales behavior data behavioral data customer journey Forrester Research Marketing nurturing technology
Technology advances and shifting buyer preferences are elevating the inside sales role within B2B organizations, enabling reps to…
Industry News
July 13
