Latest In: buyer behavior

alignment buyer behavior buyer insights Data management intent data Marketing sales
B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals

B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals

Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent…

Demanding Views July 14
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New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision

New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision

The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that…

Industry News October 6
buyer behavior digital touchpoints RealTime Interactions Reflektion revenue SaaS platform Sitecore
Sitecore Enhances Buyer Data Offering With Reflektion Acquisition

Sitecore Enhances Buyer Data Offering With Reflektion Acquisition

Sitecore, a digital experience management software, acquired AI-powered digital search platform Reflektion. The acquisition is part of Sitecore's…

Industry News September 7
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Cisco Upgrades Marketing Velocity Program To Address B2B Buyers' Digital Shopping Habits

Cisco Upgrades Marketing Velocity Program To Address B2B Buyers’ Digital Shopping Habits

For any channel marketer trying to keep pace with Cisco's Marketing Velocity program, the challenge got a little…

Industry News October 2
buyer behavior CMO digital transformation Rainmaker sales and marketing alignment Sales Revolution SalesLoft Sydney Sloan
Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution

Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution

I had the opportunity to attend Salesloft's Rainmaker conference in Atlanta, Ga. last week, where leading sales experts…

Blog March 19
Alfresco ANA buyer behavior data Dell digital marketing engagement GE GFK Hiscox
New Research Shows B2B Marketers Lack Processes For Leveraging Engagement Data

New Research Shows B2B Marketers Lack Processes For Leveraging Engagement Data

Seventy-one percent of B2B marketers said that digital marketing and technological skill sets will be required for their…

Industry News June 7
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LiveHive Unifies Insights From Sales Acceleration Platform, Launches Partner Network

LiveHive Unifies Insights From Sales Acceleration Platform, Launches Partner Network

LiveHive launched updates to its sales acceleration platform designed to provide users a holistic view of their sales…

Industry News April 19
API buyer behavior InsightBASE True Influence
True Influence Launches Open API For InsightBASE Platform

True Influence Launches Open API For InsightBASE Platform

Data-driven marketing platform provider True Influence has added open API capabilities for InsightBASE, a solution designed to track…

Industry News April 7
buyer behavior email marketing personalization StreamSend
StreamSend Introduces Platform Aimed To Personalize The Buyer's Journey

StreamSend Introduces Platform Aimed To Personalize The Buyer’s Journey

Email marketing service provider StreamSend Email Marketing has introduced a platform that positions marketers to schedule emails based…

Industry News February 8
buyer behavior InsightBASE online activity True Influence
True Influence Aims To Identify Anonymous Visitors

True Influence Aims To Identify Anonymous Visitors

True Influence's InsightBASE is designed to track online buyer behavior, positioning B2B marketers to engage with prospects before…

Solution Spotlight January 12
B2B Buyer's Study buyer behavior buying decisions Demand Gen Report
DGR's 2015 B2B Buyer's Survey Report: Buyers Want Facts, A Better Mix Of Content

DGR’s 2015 B2B Buyer’s Survey Report: Buyers Want Facts, A Better Mix Of Content

When it comes to the content that influences buying decisions, B2B buyers are looking for the facts. An…

Industry News June 24
2012 results behavioral marketing buyer behavior digital marketing technology email marketing marketing automation scoring technology Silverpop web identity tracking
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Silverpop Adds 380 Clients, Sees Growing Interest In Marketing Automation

  Silverpop, a digital marketing technology provider, reported that in 2012 new business grew 40% and it signed…

Industry News January 24
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