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ClearSlide’s Vega Release Aims To Help Sales Teams Engage Through Content

ClearSlide is designed to help sales and marketing teams find the best content, effectively communicate with customers and get insights into exactly how customers engage. The company’s latest release, Vega, aims to help sales and marketing leaders, as well as enablement teams, better engage with customers through a more intuitive meeting experience, 3D feedback and content ROI dashboards.

Evergage Launches Recommendation Tool To Enhance Personalization Platform

EG REC Web Screen Shot featEvergage, a real-time personalization solutions provider, launched a new recommendations tool designed to suggest relevant content and products based on a prospect's behavior on the company website.

Available through the company's personalization platform, Evergage Recommend positions users to provide prospects with a relevant buying experience to help accelerate the buying process and boost conversion rates. The tool analyzes behavioral data to identify a website visitor's expressed or implied preferences. The solution can also compare prospects to recently closed business to identify the types of content that resonates within similar target audiences.

Other features include:

  • A view of Evergage's behavioral algorithms to enable users to identify the implications of their product or content recommendation strategies, allowing users to adapt their strategies in real-time;
  • The ability to use individual visitor behavioral data, including time spent and overall engagement, instead of product popularity data based on clicks or purchases; and
  • The capability to A/B test different strategies, as well as use CRM, segment, survey and social affinity data.

"This is an exciting new offering for our customers, and we’re thrilled to provide a tightly integrated platform for making relevant recommendations that are uniquely tailored to each individual’s experience," said Karl Wirth, co-founder and CEO, Evergage.

Taboola Launches Mobile API, Partners With StepLeader To Integrate Content In Apps

Taboola StepleaderTaboola, a content distribution and discovery platform, deployed a mobile API designed to allow publishers to integrate content recommendations in non-desktop environments, such as native apps, mobile web sites and connected televisions.

Mobile application developer and advertiser StepLeader has integrated the API into more than 100 mobile apps, resulting in the first native app deployment of Taboola across Android and iOS platforms, according to company officials.

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