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A Tale Of 2 Storytelling Strategies: How B2B Can Wield Content & Brand Storytelling

A Tale Of 2 Storytelling Strategies: How B2B Can Wield Content & Brand Storytelling

We've all been there: Trapped in a seemingly endless conversation with someone who jumps around between present and…

Industry News November 3
#B2BMX Best of #B2BMX BMC Software brand strategy Content4Demand GumGum interactive content Marketing Interactions PathFactory personalization Pragmatic Institute Retail Touchpoints revops Tegrita
Best Of #B2BMX: Beloved Classics & New Releases Dominate The B2B Airwaves As RevOps, Interactive Brand Storytelling & Personalized Content Take Center Stage

Best Of #B2BMX: Beloved Classics & New Releases Dominate The B2B Airwaves As RevOps, Interactive Brand Storytelling & Personalized Content Take Center Stage

It's in the name: The Best of B2BMX (#BOB2BMX) event series highlighted the best sessions from Demand Gen…

Industry News September 30
#B2BMX ABM ABM Consortorium account engagement AchieveUnite Aptos B2B Fusion B2BMX21 BDO Digital Content4Demand CRMNext Demandbase Forrester FortressIQ Integrate ITSma NextLevel ABM ON24 Oracle Orbit Media Profisee ServiceNow Spark Your Channel Syncron VanillaSoft
#B2BMX Takes ABM To The Next Level With Renewed Focus On Account Targeting & Engagement

#B2BMX Takes ABM To The Next Level With Renewed Focus On Account Targeting & Engagement

Account-based marketing (ABM) established its place as a business imperative, with many modern B2B organizations doubling down on…

Industry News June 2
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#COSeries21 Preview: B2B Marketers Adopt New Priorities For Global Digital Marketing Campaigns

#COSeries21 Preview: B2B Marketers Adopt New Priorities For Global Digital Marketing Campaigns

With B2B continuing to live and thrive in the digital space, marketers are hunting for new ways to…

Blog April 28
ABM Allocadia AppFolio Audio Network Brex Content4Demand Data Quality Demandbase Drift Dun & Bradstreet engagement Equinix FireEye Folloze LeanData ON24 revenue generation RollWorks SPS20 strategy & planning SurveyMonkey
Customer-Centricity, Data, 1:1 ABM & More Take Center Stage At #SPS20, As Marketers Plan For The New Year

Customer-Centricity, Data, 1:1 ABM & More Take Center Stage At #SPS20, As Marketers Plan For The New Year

With a new year on the horizon, B2B organizations are taking the lessons they learned from 2020 and…

Industry News November 24
6sense ABM BIIS20 Content4Demand Conversica Cornerstone OnDemand data insights Demandbase Drift Dun & Bradstreet Folloze Grubhub intent data LeadMD LeanData MRP ON24 PureB2B RedPointGobal SiriusDecisions SurveyMonkey TechTarget Triblio TrueInfluence zoominfo
#Bii20 Webinar Series Highlights Importance Of Intent Data, Buyer Interdependence & ABM To Reach Audiences

#Bii20 Webinar Series Highlights Importance Of Intent Data, Buyer Interdependence & ABM To Reach Audiences

With the advent of COVID-19, the B2B industry has undergone a massive shift in the way marketers are…

Industry News July 29
#COSeries ABM strategies ABM targeting B2BDE19ED business strategies Content4Demand Data management Data Quality Demandbase Drift empathy Folloze Hubspot lead generation LeadMD LeanData Marketing and Sales MRP ON24 Openprise PFL ROI RollWorks sales leads segmentation Triblio Vidyard
#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality

#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality

With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies…

Industry News May 20
B2BDE19RC Blackbaud buyer journey content marketing content planning Content4Demand customer experience customer journey Medtronic NASDAQ ON24 Sales Enablement Snowflake Strategy & Planning Series Uberflip webinars
#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer…

Industry News November 14
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Interactive Content Lessons From The Rosé Mansion

Interactive Content Lessons From The Rosé Mansion

This blog was originally published on the Content4Demand blog.  I’m not going to lie, I’m a sucker for…

Blog October 16
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Do More With Less: Scrappy Marketing Stories To Fuel Your Creative Engine

Do More With Less: Scrappy Marketing Stories To Fuel Your Creative Engine

via GIPHY Here at Demand Gen Report, we're constantly highlighting B2B marketing case studies of carefully and thoroughly…

Blog September 18
#bii19 BII buyer insights buyer intelligence Content4Demand Conversica Demandbase Drift Engagio ON24 PathFactory PureB2B Seismic Triblio VanillaSoft Vidyard
Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence

Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence

As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B…

Industry News July 24
#bii19 Aptos Buyer Insights & Intelligence Series content analytics Content4Demand Demandbase Fuze Pam Didner Relentless Pursuit Seismic VanillaSoft video
5 #Bii19 Sessions On My Can't-Miss List

5 #Bii19 Sessions On My Can’t-Miss List

In our digital age, having the right resources is pivotal to success. But as more tools and trends…

Blog July 10
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