Drift, a conversational marketing platform, unveiled three new email bots designed to serve as virtual assistants that connect to a company’s MAP and help improve the customer experience and accelerate deals.

The bots aim to leverage machine learning to categorize and automate email responses, as well as update and manage MAP contacts. The new offerings include:

• Lead Offer Bot: positioned to start a conversation with leads and increase engagement;
• Lead Follow-Up Bot: designed to follow up with leads via automated emails and sales introductions after they have downloaded content; and
• Lead Re-Engage Bot: aims to re-engage closed or lost opportunities.

“Despite reports saying otherwise, email isn’t going anywhere. And email marketing is a company’s highest-leverage demand generation channel,” said David Cancel, Founder and CEO of Drift, in a statement. “But today’s buyers expect a more personalized experience in email and beyond — and companies aren’t delivering. With the launch of these email bots, marketers can leverage AI and machine learning to encourage conversations and ultimately make buying easier.” 

Drift, a conversational marketing platform, unveiled Drift Video, a new platform that aims to blend video and conversational marketing. The announcement was made at HYPERGROWTH London.

IBM has launched Watson Ads Builder, a self-service platform designed to help marketers create conversational display ads that drive engagement with their target audience.

Spring has finally sprung and what better way to enjoy the warm weather than to soak up the sun and dive into a new book that will help you polish up your marketing strategies and get ahead in 2019?

B2B business has a bad reputation for continuing to push traditional, lengthy, inhuman sales cycles on its prospective buyers. However, a variety of vendors and practitioners in the space are making the push to turn the B2B buying process into a conversational, personal experience. At this year’s Adobe Summit, in particular, we saw Marketo and Adobe unveil integrations with a variety of companies in an effort to better enable companies to offer frictionless customer experiences with a conversational approach.

Chatbots have become more commonplace in B2B, as buyers expect more conversational engagement with brands. In fact, it can feel rare nowadays to visit a webpage and not be immediately greeted by a chatbot, and industry research shows 15% of buyers have used chatbots to communicate with a business in the past 12 months.

B2B buyers are increasing turning to peer reviews (65%) and social media (47%) to cut through marketing speak and gather honest, relevant insights during their decision-making process. Marketers must adapt to these changes and embrace conversational strategies that enable them to reach the modern B2B buyer.

Intercom’s latest release, Video Bots, aims to combine the personalization of video with the automation of bots to create deeper and richer connections between businesses and customers.

Drift, a conversational marketing and sales platform, unveiled new products, partnerships and an acquisition at HYPERGROWTH 2018, the company’s annual event hosted in Boston. The announcements enable Drift customers to quickly engage with prospects by removing form fills from digital advertising and turning them into conversations.

Drift, a conversational marketing and sales platform, has updated its solution with the launch of Drift Intel. Powered by an integration with Clearbit, the technology is designed to help marketing turn anonymous website visitors into qualified leads for sales in real time, eliminating the need to fill out forms by aggregating company data into a company profile.