Subscribe

HG Data Unveils New Salesforce App, Brings Technographic Data Into CRM

HG Data, a competitive intelligence solution on installed technologies, announced it has launched a new app on the Salesforce AppExchange. The app, now available and built on Salesforce’s Lightning Data service, is designed to bring technographic data — insight into what technology is used by prospective customers — into the Salesforce platform to help fuel marketing initiatives with deeper insights.

B2B Marketers’ Shift From MQLs To Revenue Requires A Top-Funnel Makeover

1Scott VaughanA growing number of CMOs are shifting their demand marketers’ focus. Simply generating MQLs (marketing qualified leads) is no longer enough. B2B marketing executives are now emphasizing down-funnel efforts that convert prospects to new customers and cross- or up-sell solutions to current customers. And, to be clear, these are not marketing technology vendors with the marketing-driven revenue slogans we have heard for the last several years. This mandate is coming directly from the C-suite.

Subscribe to this RSS feed