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More Twitter To Love Or Hate?

1blogtwtterTwitter is considering upping its character limit from 140 to 10,000, a move that has sparked a heated debate. Some think it will ruin the social media platform, while others think the change is long overdue.

  • Published in Blog

Trustpilot Offers Solutions To Generate Customer Reviews For B2B Companies

1trustpilot1Trustpilot is a review community that aims to build trust and transparency between businesses and customers. More than 72 million consumers read and leave reviews at Trustpilot.com to make smarter buying decisions, and more than 120,000 businesses use Trustpilot’s software to engage with customers, proactively collect and manage feedback, drive traffic and boost conversions while improving services and building their reputation.

Walker’s Customer Intelligence Platform

Walker placeitWalker is a customer intelligence technology and consulting firm offering solutions designed to help B2B marketers achieve their business objectives through predictive analytics, surveys and consultation.

FEATURES/FUNCTIONS

The company’s CX platform positions marketers to identify, address and improve customer experiences to:

  • Achieve higher growth rates;
  • Attain higher levels of customer retention;
  • Differentiate their offering; and
  • Boost employee engagement.

COMPATIBILITY

Walker is compatible with Salesforce.

PRICING

Click here to contact Walker for a consultation request.

COMPETITIVE POSITIONING

Walker intends to provide insight to help marketers have a better understanding of their current market position and develop more effective strategies going forward.

The solution positions users to grow a customer base that is loyal and more profitable.

Walker offers solutions aimed at increasing customer retention, improving growth rates, pinpointing key process improvements and managing strategic accounts.

CONTACT INFORMATION

Walker Headquarters
301 Pennsylvania Parkway
Indianapolis, IN 46280
317-843-3939
This email address is being protected from spambots. You need JavaScript enabled to view it.

B2B Marketers Leverage The Marketing Cloud To Personalize Engagement

MarketingCloudFeature imageFollowing several years of hype and some debate over competing concepts, the marketing cloud is becoming a reality. Companies such as PR Newswire are seeing an increase in leads and engagement through the integration of marketing activities under the marketing cloud.

Personalization is among the key benefits of marketing clouds, as they offer B2B marketers the ability to collect data on how prospects are interacting with the company through their buying journey. Marketers can track and access prospect insights from a central location, where the data can be leveraged for a range of marketing activities.

The Future Of Digital Engagement: 10 Thought Leaders Share Predictions For 2014


Shadow LivePerson EBK Future of Digital EngagementThe future of digital engagement involves connecting with customers through a multitude of channels.

Now more than ever, it is imperative that businesses are present and accessible throughout the entire decision-making journey and across all channels. In doing so, companies can increase conversions, average order values and customer satisfaction ratings while decreasing support costs.

  • Published in E-books

Evergage’s Web Personalization Platform

Evergage logo 2Evergage recently upgraded its real-time, behavior-based web personalization platform with features designed to improve customer engagement. The new offering enables marketers to create a more relevant online experience for customers to help improve conversion rates, company officials noted.

Eloqua AppCloud Moves To Topliners User Community Site

Oracle Eloqua logoThe Oracle Eloqua AppCloud is moving to the vendor’s Topliners user community site, enabling customers to more easily share, comment and follow apps, and receive updates from a single location, according to company officials.

The integration also enhances users’ ability to learn about AppCloud partner offerings as well as interact with Eloqua, partners and other organizations from within the familiar Topliners community.

 

Badgeville Unveils Gamification Tool For Adobe Marketing Cloud

Badgeville logoBadgeville, a provider of gamification and behavior management platforms, has launched Badgeville for Adobe Cloud, a solution which enables digital marketers and analytics professional to gain insights from customer behavior data and enhance customer engagement across their entire portfolio of digital properties, according to a Badgeville press release.

Nearstream And LoopFuse Combine Social Customer Engagement, Marketing Automation Tools

gI 59403 nearstream logo

LoopFuse, a cloud-based marketing automation software company, has merged with Nearstream, a provider of social engagement software. The combined company, to be called Nearstream, will offer an integrated customer engagement and automated marketing platform spanning the web, email and social networks.

Nearstream scans social networks such as Twitter, LinkedIn and Facebook to identify and engage customers based on their intent to purchase. LoopFuse provides marketing automation to manage sales prospects through the buying process – website visitor tracking, email lead nurturing, lead scoring, CRM integration and conversion analysis.

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