Social media has become an integral part of many lives worldwide, and shows no signs of stopping. According to Nielsen’s Social Media Report 2012, online time spent using mobile apps was up 122%. Mobile web time has increased 22%, while PC time experienced a 4% increase.
The report revealed that people spent more of their time on social networks than any other web site type. People were more engaged with these social channels, and businesses have leveraged social media as digital marketing tools.
- Published in Social & Mobile