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Teradata And Aprimo To Acquire Digital Marketing Provider eCircle


Teradata
, a provider of analytic data solutions, and Aprimo, a Teradata company and provider of Integrated Marketing Management software, recently announced an agreement to acquire Munich-based eCircle, a provider of cloud-based digital marketing services.

The transaction, which is subject to applicable regulatory clearances and other customary closing conditions, is expected to close in Q2 2012. eCircle will be integrated into Aprimo, while maintaining its current business operations and fully supporting its customer base, once the acquisition is complete.

BtoB: So Much More Than Revenue and Lead Generation

bio-aboutus-larthur-90x125-enBy Lisa Arthur, CMO, Aprimo

I’m not a fan of “all or nothing” declarations.

For years, BtoB marketers were told that successful marketing automation was simply a matter of lead generation. We heard that if we could just focus our attention on uncovering and scoring leads, then presto! Our problems would be solved. Now, the volume is amping up on a new cure-all: revenue. Simply turn the spotlight on revenue, and you’ll score big. It’s that simple — or, so they say.

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