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Time To Test And Measure In B2B Marketing

1blog 5.09.36 PMExperimentation isn’t a word often associated with B2B marketing. In fact, the conventional marketing plans for most B2B brands have typically been built around core industry events, sprinkled with webinars and maybe a few white papers centered on new solutions.

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Study: 86% Of Marketers Said They Will Own End-To-End Customer Experience By 2020

1marketo1To better engage with prospective buyers, marketers need a holistic view of the customer journey to provide personalized, two-way conversations, according to research conducted by The Economist Intelligence Unit (EIU) on behalf of Marketo. The study shows that a majority (86%) of marketing executives believe they will own the complete, end-to-end customer experience by 2020.

Conversica’s Artificial Intelligence For Lead Engagement

Conversica placeitConversica is an artificial intelligence (AI) solution designed to help marketing, inside sales and sales organizations engage prospects with the highest propensity to buy.

Features/Functions

The solution’s artificial intelligence is positioned to initiate email conversations and analyze replies by automatically extracting information and interpreting the lead’s intention and sentiment.

Conversica is designed to optimize email marketing, enhance lead management and prevent lost leads to maximize sales and revenue.

Compatibility

Conversica is compatible with Salesforce, Eloqua and Marketo.

Pricing

Click here to request a quote.

Competitive Positioning

The solution intends to identify high-value prospects among thousands of inbound leads. Using text analysis, Conversica can nurture leads throughout the buyer's journey with minimal human intervention.

While the solution can continuously engage prospects, the AI technology can also measure intention and sentiment to identify leads that are uninterested and remove them from further campaigns.

Contact Information

Conversica
950 Tower Lane, 12th Floor
Foster City, California 94404
888-778-1004
This email address is being protected from spambots. You need JavaScript enabled to view it.

2013 Webinar Benchmark Report


on24 wbr wp drc capWebinars remain the go-to solution for marketing, training and corporate communication, and the global economic downturn continues to drive use of this versatile and cost-communication effective tool. The latest edition of the ON24 Webinar Benchmark Report outlines some of the key yardsticks when it comes to promotion, registration, attendance and post-webinar activities.

Union Metrics Releases Analytics Platform For Tumblr


Union_MetricsUnion Metrics
this week announced the general availability of its analytics platform for Tumblr and said that it has been named as Tumblr's preferred analytics provider.

The company says that its Tumblr analytics solution is geared towards measuring a company's audience characteristics and reach on the microblogging site, as well as for monitoring topics and conversations related to a specific brand.

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