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INBOUND 2021 Recap: Customer-Centricity, Community-Building & The Demise Of ‘Cookie-Cutter' Marketing

INBOUND 2021 Recap: Customer-Centricity, Community-Building & The Demise Of ‘Cookie-Cutter’ Marketing

The B2B industry has spent the past two years in a rapidly changing digital and societal workspace, and…

Industry News October 20
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Chili Piper Welcomes First Chief Customer Officer

Chili Piper Welcomes First Chief Customer Officer

Chili Piper, an inbound conversion platform, promoted its VP of Customer Success, Gemma Cipriani-Espineira, to its first Chief…

Industry News October 7
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Source: NewsCred

NewsCred Unveils Intelligent Intake Solution For Marketers

NewsCred revealed Marketing Work Requests, which aims to help marketers fulfill inbound requests from different areas of the…

Industry News October 11
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Source: HubSpot

HubSpot Unveils New Duplicate Management Tool & Quality-Of-Life Product Updates At INBOUND 2019

HubSpot announced new features to its marketing and sales platform, including a duplicate management tool, drag-and-drop features for…

Industry News September 5
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INBOUND 2019: Experience Disruption Key To Streamlining B2B Go-To-Market Strategies, Boosting Customer Satisfaction

INBOUND 2019: Experience Disruption Key To Streamlining B2B Go-To-Market Strategies, Boosting Customer Satisfaction

Innovation and disruption in the technology sector are soaring, but customer experience continues to falter. Research from B2B…

Industry News September 5
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DealSignal Releases New Module To Increase Conversion Rates

DealSignal Releases New Module To Increase Conversion Rates

DealSignal, a B2B marketing data provider, launched Intent-based Inbound Enrichment, a new module designed to automatically enrich inbound…

Industry News July 1
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5 B2B Brands That Show Us How Social Media Should Be Used

5 B2B Brands That Show Us How Social Media Should Be Used

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms,…

Blog September 24
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INBOUND 2018: HubSpot Unveils Flywheel Framework To Better Attract, Engage & Delight Buyers

INBOUND 2018: HubSpot Unveils Flywheel Framework To Better Attract, Engage & Delight Buyers

In the early days of demand generation, the traditional funnel excelled at helping businesses streamline their processes to…

Industry News September 6
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HubSpot Unveils Enterprise Growth Suite, New Video Capabilities

HubSpot Unveils Enterprise Growth Suite, New Video Capabilities

HubSpot has launched new Sales Hub and Service Hub offerings and updates to its Marketing Hub products, which…

Industry News September 6
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B2B Marketers Turn To Personalized Live Events, Mobile Apps As Shortcut To MQLs

B2B Marketers Turn To Personalized Live Events, Mobile Apps As Shortcut To MQLs

Online communication via email and mobile devices may be on the rise, but face-to-face engagement with customers and…

Industry News June 6
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CallRail Delivers Data-Powered Call Monitoring And Tracking Platform

CallRail Delivers Data-Powered Call Monitoring And Tracking Platform

CallRail is a call tracking and analytics platform that helps businesses discover which marketing campaigns and search keywords…

Solution Spotlight January 9
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Marchex Partners With [24]7 To Bring Digital Marketing Automation To Offline Interactions

Marchex Partners With [24]7 To Bring Digital Marketing Automation To Offline Interactions

Marchex, a mobile advertising analytics company, announced it has partnered with customer engagement solution provider [24]7. The companies…

Industry News December 28
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