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B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results,…

Industry News June 27
Demand Metric Jerry Rackley MarcomCentral The State And Impact Of Content Consistency
Fragmented Content Hinders Revenue, Says MarcomCentral, Demand Metric Study

Fragmented Content Hinders Revenue, Says MarcomCentral, Demand Metric Study

Almost two-thirds of firms lose business when the sales team doesn’t have the needed content available, according to…

Industry News March 20
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Marketing Operations Goes From Misfits To Major Players

Marketing operations is no longer an island of misfit projects, inhabited by IT guys spitting out reports and…

Industry News March 27
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Marketing Operations Executive Summit Spotlights Best-In-Class Content Marketing And Reporting

Personalized content, closed loop reporting, process automation and other topics surrounding marketing operations will come into focus during…

Industry News November 29
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