Latest In: marketing attribution

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DemandLab Launches Sightline Solution For Full-Funnel Marketing Measurement

DemandLab Launches Sightline Solution For Full-Funnel Marketing Measurement

DemandLab, a technology-focused marketing consultancy, unveiled Sightline, a new solution that aims to help marketers create a holistic…

Industry News January 26
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LeadsRX Unveils Insights Service Designed To Streamline Attribution Processes

LeadsRX Unveils Insights Service Designed To Streamline Attribution Processes

LeadsRx, a multitouch marketing attribution software, launched LeadsRx Insights, a service designed to help customers dig into client…

Solution Spotlight April 3
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Pernix Offers Comprehensive Performance Marketing Attribution Solution

Pernix Offers Comprehensive Performance Marketing Attribution Solution

Pernix is a digital marketing attribution application solution that aims to give advertisers complete control over performance marketing…

Solution Spotlight July 22
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Multi-Touch Attribution And Ad Spend: What SMB Marketers Need To Know For Success

Multi-Touch Attribution And Ad Spend: What SMB Marketers Need To Know For Success

Any small business owner is no stranger to the difficult question: what do you do with your marketing…

Demanding Views March 29
ABM account based marketing DASH engagement Engagement Minute Attribution Engagio marketing attribution metrics
Engagio Releases Engagement Minute Attribution Feature For Holistic Account Engagement Analysis

Engagio Releases Engagement Minute Attribution Feature For Holistic Account Engagement Analysis

Engagio, an ABM software provider, unveiled a new feature to provide enhanced analytics for its DASH account-based attribution…

Industry News March 6
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Sojourn Solutions Partners With Bizible To Enhance Marketing Attribution

Sojourn Solutions Partners With Bizible To Enhance Marketing Attribution

Sojourn Solutions, a marketing optimization firm, has announced its partnership with Bizible, a B2B marketing attribution and planning…

Industry News March 23
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Terminus CEO Shares Details On BrightFunnel Acquisition, Plans For Growth Of ABM Platform

Terminus CEO Shares Details On BrightFunnel Acquisition, Plans For Growth Of ABM Platform

Terminus recently acquired BrightFunnel, a marketing attribution and forecasting solution, highlighting an ongoing trend of converging technologies to…

Industry News January 17
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Visual IQ Partners With LiveRamp To Measure Omnichannel Marketing Impact

Visual IQ Partners With LiveRamp To Measure Omnichannel Marketing Impact

Visual IQ, a marketing intelligence software, has announced a partnership with LiveRamp, omnichannel buyer data integration solution, which…

Industry News August 30
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Oracle Marketing Cloud Unveils New Mobile, Data And Content Capabilities

Oracle Marketing Cloud Unveils New Mobile, Data And Content Capabilities

Oracle Marketing Cloud has launched new capabilities designed to help marketers deliver a consistent customer experience. The updates…

Industry News November 19
attribution models B2B Fusion Group Bizible first touch Full Circle Insights Heinz Marketing Jon Russo last touch Lattice Engines Marketing and Sales marketing attribution marketing attribution attribution models marketing and sales first touch last touch multi-touch Bizible Lattice Engines Heinz Marketing Jon Russo B2B Fusion Group Full Circle Insights multitouch
Advanced Attribution Models Emerge For B2B Marketers

Advanced Attribution Models Emerge For B2B Marketers

Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns…

Industry News October 14
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