Technology advances and shifting buyer preferences are elevating the inside sales role within B2B organizations, enabling reps to engage in contextual, relevant and timely conversations with prospects throughout the customer journey. A recent report from Forrester Research shows that an increase in demand driven by the marketing team has many B2B companies looking for tech alternatives that automate the aspects of the inside sales role that take up the most time and resources.
Cross-device audience measurement company Verto Analytics appointed two executives to accelerate international growth. Alison Murdock was named Senior VP of Marketing, and will be responsible for global brand strategy, marketing and communications. Michael Read was appointed Managing Director in the U.K. and will help grow Verto’s presence in London while leading all U.K. sales and operations.
The benchmarks and tactics and benchmarks associated with lead nurturing are quickly evolving. Download this executive brief to discover the best practices for executing and measuring lead nurturing programs from experts Jon Miller, VP and Co-Founder of Marketo, and Corinne Sklar, CMO and Digital Marketing Practice Lead of Bluewolf.
As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders.
By Tony Zambito
Like a runaway train, B2B buyers continue to evolve and reshape their buying behaviors. They are adapting to new channels as well as technologies to solve critical problems, reach goals, and accomplish more. My conversations with B2B marketing and sales leaders indicate that it will be tougher for B2B marketing and sales teams to keep pace in both customer acquisition and retention.
Consulting firm Bluewolf recently released its annual The State of Salesforce report that revealed CRM has become an enterprise-wide platform that can unite sales, service, marketing and the back office.
The report, produced in partnership with the MIT Sloan School of Management, surveyed more than 450 Salesforce users throughout North America, Europe and Australia.
Read and share this white paper to take a closer look at the drivers behind the new marketing technologist role and how B2B companies can leverage this role for long-term success.
Vidyard has launched Vidyard for Salesforce, providing an interface to upload and share videos with internal teams, contacts and leads. The app is available for download on the Salesforce AppExchange.
The app is designed to provide video views and engagement data — including which videos are being watched, by whom and for how long — directly in Salesforce. This gives sales reps more detailed context on a prospect’s interests, helping to drive more productive interactions, according to company officials.
When done correctly, content marketing, social media and SEO are a triple threat for lead generation. Being interesting helps get you better search rankings, larger audiences, and ultimately, more impressive results, as demonstrated in this infographic from Adept Marketing.