Mintigo, an AI-based sales and marketing platform, has announced that Sales Coach 360, its AI-powered predictive sales platform, can now be integrated with Oracle Profiler, a sales productivity application from the Oracle Marketing Cloud. Through the integration, Mintigo aims to help sales and marketing professionals learn, discover and engage prospective buyers with personalized communication throughout the buyer journey.
Mintigo, an AI platform for marketing and sales, has raised $10 million in funding from Glilot Capital Partners to accelerate global growth. Sequoia Capital IL, Adams Street Partners, Giza Venture Capital, Maverick Ventures and Vintage Investment Partners also participated in the round.
The rise in predictive marketing capabilities continued its upward climb this week, with many key players launching solutions and announcing partnerships to help marketing and sales gain highly-targeted leads.
Lead scoring is not a new practice. According to the 2014 B2B Buyer Behavior Survey conducted by Demand Gen Report, 60% of the companies surveyed do lead scoring or plan to over the next year. However, many marketers are struggling to take lead scoring to the next level to predict buyer behavior.
The report shows that 58% of the B2B marketers surveyed state that they want predictive models for their lead scoring programs. But incomplete or inconsistent data (59%) and lack of knowledge on what attributes indicate buying behavior (44%). Lattice Engines CMO Brian Kardon stated in a recent webinar that it’s not that marketers are doing the wrong things; it’s the data being collected that’s coming in under par.
With more than 80,000 engaged leads to process each quarter and more than 50 different nurture tracks, the DocuSign team’s demand generation efforts are running on all cylinders.
Meagen Eisenberg, VP of Demand Generation at DocuSign, will share the story of how her company doubled its pipeline and far exceeded its sales targets through the commitment and partnership of its marketing and sales teams.
Organizations who have optimized their content around specific buyer interests are seeing open rates increase by more than 10% and click rates have often doubled. Yet, many B2B marketers still haven’t successfully created buyer persona strategies.