Latest In: omnichannel

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New McKinsey Research: The Top Three Channels B2B Buyers Prefer

New McKinsey Research: The Top Three Channels B2B Buyers Prefer

Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant…

Industry News June 22
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PFL Partners With Iterable To Enable Omnichannel Direct Mail Campaigns

PFL Partners With Iterable To Enable Omnichannel Direct Mail Campaigns

PFL, a hybrid experience company, teamed up with Iterable, a customer experience platform, to provide users with the tools…

Industry News March 21
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The Top 5 ABM Trends To Expect In 2022

The Top 5 ABM Trends To Expect In 2022

Looking back on the last couple of years, it's clear that B2B buying has finally gone digital. Mirroring…

Demanding Views November 29
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#SPS21 Recap: Harnessing The Power Of Cross-Channel Strategies, ABM & Intent Data For 2022 Success

#SPS21 Recap: Harnessing The Power Of Cross-Channel Strategies, ABM & Intent Data For 2022 Success

2022 will be here before B2B knows it — a simultaneously scary and exciting thought. As the industry…

Industry News November 9
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Jabmo's ABM Platform Provides Omnichannel Account Advertising, Email & Analytics

Jabmo’s ABM Platform Provides Omnichannel Account Advertising, Email & Analytics

Founded in 2015, Jabmo offers an ABM platform for manufacturing, life sciences and other industries that rely on complex sales for growth. The company's next-generation ABM solution is…

Solution Spotlight October 25
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New Research: 75% Of CMOs & CIOs Have ‘Very Effective' Relationships To Manage Their Martech

New Research: 75% Of CMOs & CIOs Have ‘Very Effective’ Relationships To Manage Their Martech

As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of…

Industry News August 19
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3 Steps To Marketing Success In The Age Of Social Distancing

3 Steps To Marketing Success In The Age Of Social Distancing

In the wake of canceled events, work from home and a move to all things digital, the marketing profession is going through a fundamental change. A recent…

Demanding Views September 4
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Why Machine Learning Matters To B2B Companies

Why Machine Learning Matters To B2B Companies

B2C companies use machine learning for a wide range of use cases ranging from personalized recommendations, intelligent chatbots…

Demanding Views August 30
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Integration With Social, SMS & Other Channels Improving Relevance & Results From Email Campaigns

Integration With Social, SMS & Other Channels Improving Relevance & Results From Email Campaigns

Despite predictions of its demise, email is not dead. In fact, it continues to be the top channel…

Industry News March 5
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DialogTech Acquires Swydo To Power Omnichannel Marketing

DialogTech Acquires Swydo To Power Omnichannel Marketing

DialogTech, a marketing analytics provider for inbound calling, has acquired Swydo, a provider of digital marketing dashboards, reports…

Industry News January 2
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Radius Partners With LiveRamp, Unveils Joint B2B Digital Ad Solution

Radius Partners With LiveRamp, Unveils Joint B2B Digital Ad Solution

Radius, a B2B data and predictive intelligence software, announced it has partnered with LiveRamp, an Acxiom company and…

Industry News November 15
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Visual IQ Partners With LiveRamp To Measure Omnichannel Marketing Impact

Visual IQ Partners With LiveRamp To Measure Omnichannel Marketing Impact

Visual IQ, a marketing intelligence software, has announced a partnership with LiveRamp, omnichannel buyer data integration solution, which…

Industry News August 30
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