Latest In: paid media

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Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media

Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media

Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for…

Industry News January 5
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LinkedIn Launches New Marketing Measurement Tools

LinkedIn Launches New Marketing Measurement Tools

Quick Scoop: LinkedIn announced a new suite of tools to help marketers measure organic and paid efforts. The…

Industry News June 12
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Ipsos MMA Launches Multi-Touch Attribution Tool For Marketing Planners

Ipsos MMA Launches Multi-Touch Attribution Tool For Marketing Planners

Marketing Management Analytics (Ipsos MMA), a marketing analytics consulting firm, has released a 2.0 version of its Activate…

Industry News October 9
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Cision Unveils Data-Driven Measurement Solution For Earned Media

Cision Unveils Data-Driven Measurement Solution For Earned Media

Cision announced the launch of a new solution designed to help companies measure the impact of earned media…

Industry News November 9
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Solution Spotlight: Acquisio Performance Media Platform

The Acquisio Performance Media Platform helps B2B marketers optimize their paid media campaigns across all online channels. The…

Solution Spotlight December 19
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