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3 Boogeyman Strategies B2B Practitioners Must Leave Behind In 2023

Between dwindling budgets, mass layoffs and economic volatility, 2023 was a scary time for B2B practitioners. Whether they…

Blog October 25
advertising demand gen demand generation digital advertising Influ2 personlization relevance targeting
Convince, Conquer, Convert: The Basics Of Modern Advertising

Convince, Conquer, Convert: The Basics Of Modern Advertising

Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age…

Demanding Views November 11
Adaptive Audiences customer experience CX machine-learning Optimizely personlization
Optimizely Launches Adaptive Audiences Tool To Create Personalized Experiences With Machine Learning

Optimizely Launches Adaptive Audiences Tool To Create Personalized Experiences With Machine Learning

Optimizely, a digital experimentation platform, has released Adaptive Audiences, a new tool positioned to use machine learning to…

Industry News September 12
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