New Research: Sales Teams Turn To Data, Tech & Buyer Trust To Overcome Challenges Of COVID-19
The impact of COVID-19 on the B2B sales industry has caused a significant shift in standard operations, as…
Industry News July 15
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Uberall Report Highlights Increase In B2B Unbranded Search
According to a new report from Uberall Inc., a provider of brand optimization and reputation services, Google data…
Industry News June 1
Study: 52% Of Marketers Engage Customers In Real Time, Across Multiple Channels
The ongoing increase in priority to offer real-time personalization is positioning marketing leaders to act as the cross-functional…
Industry News December 14
New Research: Knowing How Buyers Consume, Interact With Content Generates Higher Conversions
B2B companies that focus on understanding how prospects and customers consume and interact with content are positioned to…
Industry News August 21
New Research Shows Marketers Struggle With Revenue Operations Success
Nearly 60% of marketers say their company does not have a revenue operations team and only 15% are…
Industry News August 2
Study: One Out Of Five Marketers Confident With Data Quality From Vendors
Maintaining quality data is a common challenge for most B2B marketers. In fact, new research from Lotame, a…
Industry News July 25
New NetLine Research Reveals Content Consumption Gap Is Highest For C-Level Execs
There is a growing disparity between marketing strategies and the consumption trends of target audiences. The 2018 State…
Industry News May 25
Study: Majority Of Marketers Consider Available Account-Based Data ‘Subpar’
Data continues to be a tall hurdle for ABM practitioners, according to new research from Agent3, a marketing…
Industry News June 15
Take 5: Q&A With Jim Higgins, President, By Appointment Only
Few companies have been as close to the pipeline building strategies of leading BtoB organizations over the past…
Demanding Views July 14
