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Demand Gen Report’s 2013 Benchmark Survey Finds Lead Gen Budgets Rising

Shadow DGR Benchmark Survey Report.jpgOne half of B2B marketers say their demand generation budgets will grow by more than 20% in 2013, and they will spend those dollars on social media as well as developing white papers, webinars and improving their web sites. Those are just a few of the findings in Demand Gen Report’s 2013 Benchmark Survey.

As marketers face increasing pressure to contribute to the sales pipeline, they are centering their content strategies around efforts that will generate quality leads.

MarketingSherpa Unveils Results Of The Marketing Analytics Benchmark Study

marketingsherpaMarketingSherpa, a research firm, released its 2013 Marketing Analytics Benchmark Report, which explains how marketers are justifying their marketing decisions and proving the return on marketing investments, according to a company release.

 In the report, MarketingSherpa found that although 40% of marketers have an average amount of data, approximately 50% of them said they gain insight from it. Close to 40% said they routinely and efficiently gain insight from the analytics, while a small, but significant number said they lack the tools/skills to turn data into actionable information.

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B2B marketers know that it's important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers.

This new study, The Next Generation Of Lifecycle Marketing, reveals just how important this trend has become. Download this free report and get important insights into:

  • Published in Research

CMO Survey Reveals Growing Uncertainty Over Economic Growth


A recent survey of chief marketing officers (CMOs) offers a mixed bag of predictions for the U.S. economy in general – and for the B2B market in particular.

First, the bad news: According to the Duke University Fuqua School of Business CMO Survey of 528 marketing executives, just 29% said they were optimistic about the state of the U.S. economy. That's down more than 34% percentage points from the previous survey in February, 2012.

The number of respondents who said they were pessimistic about the economy grew from 8.5% in February to 36% in the current survey, taken during July and August 2012.

New Report Underscores Need For Engaging Content And Alignment In Demand Gen Campaigns


According to a recent survey, a vast majority of salespeople and marketers feel their demand generation campaigns are insufficient when it comes to helping them achieve selling success. In fact, 80% of respondents described their demand generation campaigns are ineffective or semi-ineffective, while only 20% felt they were fully effective.

Corporate Visions, Inc., a provider of sales and marketing messaging solutions conducted its second quarter survey on demand generation, which polled more than 440 B2B sales and marketing professionals globally.

Survey Shows Virtual-Hybrid Events Emerging As ‘New Normal’ in Marketing, Training & Collaboration


The majority of marketers are increasingly turning to virtual and hybrid events as part of an overall marketing strategy, according to Unisfair, an InterCall company and provider of virtual events and business environments. The company recently announced new research that shows virtual engagement are emerging as “the new normal” in marketing, training and collaboration.

Based on responses from more than 550 marketers nationwide, the second annual Unisfair survey reveals 60% of respondents plan to increase spending of virtual events and environments this year.

Lack of Information And Process Hinders Channel Sales Team, Research Shows


A lack of information available to channel sales executives accounts is resulting in an extreme loss of revenue and potential opportunities, according to the findings of a survey of senior channel sales and marketing executives. The research, conducted by cloud-based channel management solution provider Channelinsight, revealed that incentive program performance, partner and end-customer identification and segmentation information are vital to channel program success. 

The survey found inaccurate incentive payments and a lack of a simple, automated system for managing incentives were damaging confidence in channel programs, as only 33% of survey respondents are somewhat or very satisfied with their current incentive program performance. On average, respondents believe they overpay on incentive programs by 6%, and only 40% of indicate that company channel incentives are calculated and processed automatically.

Survey Shows Virtual-Hybrid Events Emerging As ‘New Normal’ in Marketing, Training & Collaboration


The majority of marketers are increasingly turning to virtual and hybrid events as part of an overall marketing strategy, according to Unisfair, an InterCall company and provider of virtual events and business environments. The company recently announced new research that shows virtual engagement are emerging as “the new normal” in marketing, training and collaboration.

Based on responses from more than 550 marketers nationwide, the second annual Unisfair survey reveals 60% of respondents plan to increase spending of virtual events and environments this year.

DemandGen Report Releases Content Preferences Survey Results


dgr3Content is often the first point of engagement between a solution provider and a potential buyer. Given the important role content is playing for companies, DemandGen Report recently conducted a survey to examine the shifting preferences of business executives. Published this week, The Content Preferences Survey report aims to guide B2B organizations looking to kick off a new content marketing strategy or improve upon an existing strategy.

“This survey illuminated interesting trends in the world of content marketing,” says Amanda Batista, author of the survey report and managing editor of DemandGen Report. “Solution providers, now more than ever, need to demonstrate a clear understanding of their prospects’ challenges, market trends and objectives. They also need to cultivate a greater role in content sharing by providing trustworthy content that establishes relationships with prospects.”

  • Published in News
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