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Are You Experienced? Insights On Hot Topics At EE13


OD calendar templateEloqua Experience 2013 is only weeks away and we’d like to invite you to a special online event previewing some of the hottest topics that will be addressed at this year’s event.

Join us for a uniquely formatted pre-Eloqua Experience session featuring 6 ways to share and 6 ways to learn.

How To Double Your B2B Marketing ROI


8-7 calendar template blueBreak free of the marketing silos. Search, email, social media and offline marketing campaigns all have to work together to maximize their impact on the bottom line.

Bill Leake, an award-winning speaker and best-selling author, will discuss the proper allocation of resources and people, among other topics, in this webinar, “Double Your B2B Marketing ROI.” Leake is a member of the digital brain trust for Televerde, sponsor of the event, which is being moderated by Andrew Gaffney, Founder of Demand Gen Report.

A Clearer View of Marketing & Sales Pipeline Management


Live Webinar:
May 1st, 2013 at 2PM ET / 11AM PT  •  Register Now »

5-1 calendar template While the view of “prospects to leads to opportunities to wins” is still a relevant view of the B2B sales and marketing pipeline, traditional models for effective pipeline management is obsolete. A two-dimensional view of marketing-generated leads that sales reps then develop does not accommodate the dynamics of the new multi-touch, buyer-in-control process that requires continual inside sales/field sales/marketing/buyer interaction. Nor does it enable sales and marketing execs to have clear visibility into their pipeline strengths and weaknesses.

This webinar addresses the challenge of how to achieve better pipeline optics that clearly demonstrate opportunities for improved lead generation and lead development practices, which result in optimized pipeline volume, quality, conversions, velocity, predictability and marketing ROI.

ReachForce Secures $4.6 Million In Funding


The marketing automation momentum continues. ReachForce recently announced the closing of $4.6 million in growth financing. MK Capital, which successfully financed marketing automation vendor Aprimo, and master data management leader, Initiate Systems, led the round with participation from current ReachForce investor, GSA Venture Partners. In conjunction with the financing, Mark Koulogeorge, Managing General Partner of MK Capital, will join the ReachForce Board of Directors.

ReachForce significantly expanded its customer base in 2010, adding over 100 new customers. The company also said its Information-as-a-Service solutions saw 100% annual growth. Major customer wins included Citrix Online, Juniper Networks and Research in Motion (RIM), as well as new channel partners including Televerde, The Pedowitz Group and Ziff Davis Enterprises.

Televerde Rolls Out New Marketing Automation & Lead Nurturing Audit


Televerde
, a BtoB provider of sales pipeline development solutions, recently introduced a new offer of complimentary audits of marketing automation (MA) configuration and utilization.  Designed to help companies optimize the return on marketing automation investments, the audit report Televerde provides includes a list of the MA tool features that are being utilized effectively, which are not, and proposes changes to optimize effective use of the system to track, nurture and accelerate leads.

Televerde is offering this service complimentary for companies whose audit requests are scheduled to occur no later than Dec. 31, 2011. The offer is open to organizations using either Marketo or Eloqua tools. The audit includes:

Televerde B2B Marketing Study Highlights Automation Technology Adoption, Lead Generation Trends


Nearly a quarter (24%) of B2B organizations that currently do not have a marketing automation platform are planning to invest in one, according to new research released by Televerde, a provider of B2B sales pipeline development solutions.

The B2B Marketing Research Study features responses from more than 300 marketing and sales executives. The research, conducted online and at some of the industry events Televerde participates in, features metrics and other insight associated with more than 70 questions about lead generation, lead nurturing, lead conversion, marketing automation, and contact data practices and performance.

Televerde B2B Marketing Study Highlights Automation Technology Adoption, Lead Generation Trends


Nearly a quarter (24%) of B2B organizations that currently do not have a marketing automation platform are planning to invest in one, according to new research released by Televerde, a provider of B2B sales pipeline development solutions.

The B2B Marketing Research Study features responses from more than 300 marketing and sales executives. The research, conducted online and at some of the industry events Televerde participates in, features metrics and other insight associated with more than 70 questions about lead generation, lead nurturing, lead conversion, marketing automation, and contact data practices and performance.

Televerde Rolls Out New Marketing Automation & Lead Nurturing Audit


Televerde
, a BtoB provider of sales pipeline development solutions, recently introduced a new offer of complimentary audits of marketing automation (MA) configuration and utilization.  Designed to help companies optimize the return on marketing automation investments, the audit report Televerde provides includes a list of the MA tool features that are being utilized effectively, which are not, and proposes changes to optimize effective use of the system to track, nurture and accelerate leads.

Televerde is offering this service complimentary for companies whose audit requests are scheduled to occur no later than Dec. 31, 2011. The offer is open to organizations using either Marketo or Eloqua tools. The audit includes:

ReachForce Secures $4.6 Million In Funding


The marketing automation momentum continues. ReachForce recently announced the closing of $4.6 million in growth financing. MK Capital, which successfully financed marketing automation vendor Aprimo, and master data management leader, Initiate Systems, led the round with participation from current ReachForce investor, GSA Venture Partners. In conjunction with the financing, Mark Koulogeorge, Managing General Partner of MK Capital, will join the ReachForce Board of Directors.

ReachForce significantly expanded its customer base in 2010, adding over 100 new customers. The company also said its Information-as-a-Service solutions saw 100% annual growth. Major customer wins included Citrix Online, Juniper Networks and Research in Motion (RIM), as well as new channel partners including Televerde, The Pedowitz Group and Ziff Davis Enterprises.

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