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Stand Out From The Noise: New-School Ways To Grab Your Audience’s Attention

Personalization is no longer just a buzzword in marketing. It’s becoming table stakes as more buyers expect relevant messaging that caters to their business needs. Personalization also is one of the biggest ways to gain audience attention and make your business stand out among a sea of incoming sales and marketing messages.

  • Published in Blog

New Research: B2B Marketers Doubling Monthly Video Efforts, Usage Across Channels

Video production continues to grow in the B2B marketing space and among business large and small. In fact, the new 2018 Video in Business Benchmark Report from Vidyard revealed that video usage in sales conversations grew from 25% to 37% over the past year and the number of businesses incorporating videos into their emails and landing pages increased by 10% and 11%, respectively.

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