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TechTarget Updates Priority Engine Purchase Intent Insight Platform

TechTarget, a purchase intent data and services provider, released new updates to its IT Deal Alert Priority Engine TM platform designed to increase sales productivity and effectiveness. The new updates aim to equip sales reps with access and dynamic visibility into accounts in their territory with actionable data on the buying teams within them.

TechTarget’s Priority Engine is a SaaS-based platform designed to give sales and marketing professionals access to the most active accounts and prospects researching technologies in their market. This latest release allows enterprise technology organizations to:

  • Sync Salesforce account views to Priority Engine to accelerate pipeline and revenue;
  • Engage the right prospects at in-market accounts to improve response and conversation rates through TechTarget’s Oceanos data cleanse and append and verification services;
  • Identify more buying team members through TechTarget’s Confirmed Project data to identify critical roles and personas; and
  • Access LinkedIn profile links directly in Priority Engine to streamline research and improve rep productivity.

The Priority Engine platform hosts 10,000 unique IT topics across TechTarget’s network of more than 140 enterprise technology-specific websites, as well as its suite of marketing and sales engagement services.

“Priority Engine has long provided essential intelligence to help sales teams fuel pipeline and close more deals,” said Andrew Briney, SVP of Products for TechTarget, in a statement. “These new enhancements are the first in a series of releases specifically designed to make it even easier for sales pros to access better data and powerful insights to maximize opportunities with active accounts in their territory.”