Digital and demand generation firm The Mx Group announced the debut of JourneyMax, a strategy, content and campaign solution to help B2B marketers make the most of their Marketo Engagement Marketing Platform, as well as other marketing automation platforms.
The JourneyMax offering includes program strategy, content creation and campaign management, but clients can choose only the services they require, such as:
- MAP database assessment;
- MAP website setup;
- Scoring model development;
- Journey stream design and mapping;
- Journey asset creation;
- Attribution and reporting setup;
- Campaign configuration and setup; and
- Campaign execution.
The solution is intended to help B2B marketers who struggle to completely utilize the capabilities of their automation solutions, said Tim Cook, VP of Client Services and Partner at The Mx Group. He added that research from SiriusDecisions shows that 85% of marketers feel like they’re not using automation to its fullest potential.