Oracle CRM On Demand customers now have access to the marketing automation capabilities that leverage the strength of their Oracle system. The integration is designed to give joint customers the ability to better manage leads and campaigns and gain insight into program ROI. This new integration enables any size marketing team to launch marketing on their own, integrate it with Oracle CRM On Demand and get ROI reporting regardless of the sales model they use (BtoB, BtoC or channel).
With the Oracle CRM On Demand integration, qualified leads are delivered through Marketing View landing pages, registration forms, Web contact forms and microsites as a result of related Marketing View email campaigns or social media efforts. Based on an agreed upon lead definition between sales and marketing, qualified prospects are then passed to Oracle CRM On Demand. Advanced logic can be applied to determine which answers or set of answers constitute a qualified lead. The lead information is then mapped to standard Oracle CRM On Demand fields.
Marketing View is designed to provide salespeople working in Oracle CRM On Demand a more detailed marketing history for every lead than was available before. The integration is designed to advance lead qualification, nurturing, scoring and optimize lead information, including history and behavior, in addition to ROI reporting and social media integration.
