True Influence, an ABM platform provider, has partnered with the commercial data company Dun & Bradstreet to launch new enhancements to its InsightBASE platform. The partnership allows True Influence to access information from Dun & Bradstreet’s commercial network and help customers increase their high-quality leads.
The new updates to InsightBASE include:
- Company and contact matching designed for more accurate lead scoring; and
- Enhanced use of AI and direct integration of data from Dun & Bradstreet.
The InsightBASE lead acceleration platform analyzes more than 16,000 attributes from around the world, as well as web activity, intent data and more. The platform is designed to tailor more predictive and accurate information to each customer.
"The role of marketing is increasingly complex,” said Brian Giese, CEO of True Influence, in a statement. “Not only are they expected to drive leads, but they are expected to drive return on investment. With Dun & Bradstreet data fueling True Influence InsightBASE, sales and marketing teams can access data-driven insights to identify high-impact leads."