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TrueInfluence Teams Up With Snowflake To Extend Intent Data Capabilities To Users

TrueInfluence, a provider of intent-based marketing, sales and demand generation solutions, has announced a partnership with cloud data platform Snowflake to enhance the Snowflake Data Marketplace. The partnership brings intent data insights directly into the Snowflake Data Marketplace to provide business intelligence and analytics capabilities for users’ partners and customers.

"We have always been committed to providing quality intent data to B2B marketing and sales organizations, so partnering with Snowflake made sense in that it allows us to provide our data to more people," said Brian Giese, CEO of True Influence, in a statement. "Working with Snowflake provides fluid access to our data and enables a more efficient means of testing and source-pivoting due to the elimination of redundancies often associated with moving data."

With this partnership, Snowflake Data Marketplace users can leverage the higher quality intent data and analytics faster for improved campaign effectiveness, revenue generation and ROI.

"Partnering with True Influence helps us honor our commitment to empowering businesses with secure, fast, analytics-ready data," said Matt Glickman, VP of Customer Product Strategy at Snowflake, in a statement. "B2B marketing and sales organizations can now utilize True Influence's intent data on Snowflake Data Marketplace to build their sales and marketing campaigns with the goal of increasing revenue and ROI."