Videolicious, a video software provider for enterprise B2B sales and marketing organizations, has expanded its offering in an effort to combine automated video creation, custom messaging, branding, performance analytics and viewer insights in a single, end-to-end solution.
The solution aims to help sales and marketing teams leverage their employee personalities and existing brand assets to create video-based sales and marketing messages. The company stated that its vision is to transform video from a standalone tool into the centerpiece of a larger ecosystem
“The world is gravitating toward video right now because it’s a way to bring back a bit of humanity to what is otherwise becoming an overly digitized and impersonal communications landscape,” said Matt Singer, Co-Founder and CEO of Videolicious, in a statement to Demand Gen Report. “More than any other marketing or sales tool out there, video has the ability to leverage people’s personalities as part of the day-to-day business interactions that can make or break opportunities.
“Just like the simple use of email grew into sophisticated marketing automation, we’ve created a video automation platform that brings together robust creative and branding capabilities, is easy to scale and provides all the backend analytics users need to track performance and then optimize their videos from there,” Singer concluded.
