Vidyard, a video marketing platform for business, secured $6 million in Series A financing.
OMERS Ventures led the round of funding, along with current investors iNovia Capital and SoftTech VC, and Jill Rowley of Eloqua participated with a personal investment in the company. The Series A financing positions Vidyard to meet the growing demand from marketers for powerful, actionable data for their video content, company officials said.
Derek Smyth, Managing Director of OMERS Ventures, added: "Michael Litt and Devon Galloway, Vidyard's Founders, took the initiative to develop a valuable and easy-to-use solution for a challenge they faced every day in their own businesses. Their deep domain expertise and applied innovation is what attracted OMERS Ventures to make this investment.”
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