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Vidyard Secures $6 Million In Series A Financing

vidyard logoVidyard, a video marketing platform for business, secured $6 million in Series A financing.

OMERS Ventures led the round of funding, along with current investors iNovia Capital and SoftTech VC, and Jill Rowley of Eloqua participated with a personal investment in the company. The Series A financing positions Vidyard to meet the growing demand from marketers for powerful, actionable data for their video content, company officials said.

“This deal comes on the tail of significant momentum as we continue to develop the 'video marketing platform' category,” said Michael Litt, Founder and CEO of Vidyard. “We are now poised to grow our market leadership via world-class product integrations and a continued focus on enhancing the features that our marketers crave.”

Derek Smyth, Managing Director of OMERS Ventures, added: "Michael Litt and Devon Galloway, Vidyard's Founders, took the initiative to develop a valuable and easy-to-use solution for a challenge they faced every day in their own businesses. Their deep domain expertise and applied innovation is what attracted OMERS Ventures to make this investment.”

Vidyard's Series A financing comes on the heels of integrations with marketing automation platforms Eloqua and HubSpot.

Join Vidyard at the B2B Content2Conversion Conference next month.