Vocus, a provider of cloud-based marketing software, announced new and enhanced features in its Marketing Suite, which now integrates email, social media, search and publicity.
The iContact email platform, which Vocus acquired last year, is now fully integrated into the Vocus Marketing Suite. The Buying Signals module monitors social media to notify marketers when customers are ready to buy their product or service. The Business Streams feature provides marketers with a single management point to receive marketing opportunities such as sales leads, media interview requests and social media conversations.
“The goal is to find people, in a B2B or B2C environment, who are looking to buy,” said You Mon Tsang, SVP Products at Vocus. “The new Vocus Marketing Suite takes diverse marketing disciplines – social, publicity, search and email – and unifies them.”